濟南網(wǎng)站優(yōu)化如何做好， 對于網(wǎng)站優(yōu)化相信很多的站長都有自己的思路和套路，或博客、或論壇，其目的都是為了提高網(wǎng)站在各大搜索引擎的排名和網(wǎng)站的流量。
Ji'nan website optimization how to do good, for the site optimization believe that many of the webmaster have their own ideas and routines, or blog, or forum, its purpose is to improve the site in the search engine rankings and website traffic.
一般來說新聞類、論壇類的網(wǎng)站因為自身在信息量、關(guān)鍵詞密度、關(guān)鍵詞數(shù)量等方面具有天然的優(yōu)勢，做起網(wǎng)站優(yōu)化來會比企業(yè)官網(wǎng)和網(wǎng)上商城來更容易和輕松。 購物類的網(wǎng)站上如果自身SKU過少時，網(wǎng)站優(yōu)化的難度會被進一步的放大。這也是我們很多站長苦逼的地方，整個中國的互聯(lián)網(wǎng)來說，銷量基本都被淘寶、京東等各大平臺網(wǎng)商給壟斷了。 每每聽到抱怨商城難做，就不經(jīng)感同身受。因為我也是一直在做著這個事情，不過做的過程也總結(jié)出了一些辦法，這里拿出來給大家一起分享。
Generally speaking, the news category, the forum website because of their own in the amount of information, keyword density, the number of key words have natural advantages, to start with the website optimization to the official website and online store to more easily and easily. Shopping sites on the site if they are too small, the difficulty of the site optimization will be further amplified SKU. This is many of our webmaster hard to force place, the whole of China's Internet, sales have been basically Taobao, Jingdong the major platform for network operators to the monopoly of. Often hear complaints difficult to do without a mall, empathy. Because I have been doing this thing, but to do the process also summed up a number of ways, here to take out to share with you.
一、人為增加網(wǎng)站SKU數(shù)量 針對現(xiàn)有的產(chǎn)品，根據(jù)產(chǎn)品的特點和產(chǎn)品之間的相關(guān)性，將現(xiàn)有的產(chǎn)品進行有機組合，形成新的產(chǎn)品來增加SKU。這樣不但能憑空多出一些SKU來豐富產(chǎn)品線和搜索引擎搜錄量，還可以增加顧客在網(wǎng)站消費的客單價。可謂是兩全其美的一個辦法，但是不能為了增加SKU就胡亂搭配，這樣不但起不了想要達到的效果，反而適得其反降低購物體驗。
One, artificially increase the number of sites SKU for existing products, according to the characteristics of the product and the correlation between the product, the existing products to organic combination, forming a new product to increase SKU. This will not only be able to more than a few SKU to enrich the product line and search engine search volume, but also to increase the customer's customer price in the site. Can be described as a way to the best of both worlds, but not to increase the SKU casually collocation, it will not only not want to achieve the effect, but just the opposite lower shopping experience.
二、人為給網(wǎng)站增加信息量 根據(jù)網(wǎng)站所售產(chǎn)品的特點和特性，通過不同緯度在二級頁面中開辟出專門的區(qū)域來發(fā)布文章，可以是新聞、可以是選購技巧、也可以是行業(yè)資訊。這樣既可以增加搜索引擎的搜錄，又可以增強網(wǎng)站本身的可讀性，提供訪問的同時還增強訪客粘性，降低了跳失率。當然所發(fā)布的文章在內(nèi)容上需要仔細審核，避免出現(xiàn)違反規(guī)定的東西出現(xiàn)，特別是抓去的文章。個人建議有能力和精力的站長最好自己原創(chuàng)文章，相信為什么這樣說大家都清楚，重質(zhì)量輕數(shù)量。其實除了通過增加文章來提升網(wǎng)站的信息量外，還可以通過完善和豐富產(chǎn)品介紹、相關(guān)參數(shù)等方式來達到目的。 一些訪問量大，做的比較好的網(wǎng)站還建有自己的論壇，這即借助了訪客的手達到了豐富信息的目的，又節(jié)省的時間和精力，但需要注意的還是之前說到的，對內(nèi)容的審核。
Two, artificial to increase the amount of information on the site according to the characteristics and features of the site to sell products, through different latitudes in the two page to open up a special area to publish articles, you can be news, you can buy skills, but also industry information. This can increase the search engine's search, and can enhance the readability of the site itself, providing access to the same time to enhance the visitor viscosity, reducing the rate of jump. Of course, the publication of the article on the need to carefully review, to avoid the occurrence of violation of the provisions of things, especially to catch the article. Personal advice has the ability and energy of the webmaster best original article, believe why this said we are clear, heavy quality light quantity. In fact, in addition to increasing the amount of information through the site to improve the site, but also through improving and enriching the product introduction, related parameters and other ways to achieve the purpose. Some of the large number of visits, to do a better site also have their own forum, which means that the use of a visitor's hand to achieve the purpose of information, but also save time and energy, but need to pay attention to the content of the audit.
三、梳理現(xiàn)有產(chǎn)品目錄和分類 對現(xiàn)有產(chǎn)品的分類進行梳理，使整個網(wǎng)站的產(chǎn)品分類脈絡(luò)呈現(xiàn)樹狀結(jié)構(gòu)，調(diào)理清楚。不但便于網(wǎng)站的訪客瀏覽，也有利于引擎蜘蛛的爬行。 在所有可能的地方將想要做的關(guān)鍵詞加入到目錄中，但需要注意是否不影響閱讀，因為優(yōu)化的目的是為了訪客而不是為了搜索引擎，這是個大原則不能違背。
Three, combing the existing product catalog and classification of existing products to sort, so that the entire site of the product classification of the context of a tree structure, clear. Not only for the visitors to browse the site, but also conducive to the engine spider crawling. In all possible places will want to do keywords added to the directory, but need to pay attention to whether or not to affect reading, because the purpose is to optimize the purpose is to visitors rather than search engine, this is a big principle can not be violated.
四、將內(nèi)容頁和產(chǎn)品頁關(guān)聯(lián)起來 在網(wǎng)站現(xiàn)有的文章內(nèi)容頁面之間、文章頁與首頁和產(chǎn)品頁之間，建立起關(guān)鍵詞的內(nèi)鏈，增強相關(guān)性。這樣不但可以在網(wǎng)站內(nèi)形成閉環(huán)結(jié)構(gòu)，還可以給搜索引擎以友好的感覺。 五、用好產(chǎn)品推薦排行和產(chǎn)品評價 相信所有的購物類網(wǎng)站都會有類似于，產(chǎn)品銷售排行、熱門推薦、歷史瀏覽等排行榜性質(zhì)的欄目，這個地方其實也是大家最容易忽視的地方。一般我們的產(chǎn)品頁除了做內(nèi)容調(diào)整，都不會做更新，這就造成這些頁面對于搜索引擎來說是“不活躍”、“無更新”的，搜錄和快照都是很老的。我們要怎么來改變這個問題呢?用好了排行榜就可以讓這個問題迎刃而解，不論是經(jīng)常人為干預(yù)這個排行榜的順序還是通過程序?qū)崿F(xiàn)刷新，都可以使得產(chǎn)品頁“活”過來。
Four, will be content and product pages related to the existing content of the site in the article content pages, between the article page and product page, the establishment of key words within the chain, enhance the correlation. This not only can form a closed loop structure in the site, but also to the search engine with a friendly feeling. Five, with a good product recommendation ranking and product evaluation believe that all of the shopping site will have a similar, product sales ranking, popular recommendation, history, etc., the list of the top of the column, this place is actually the most easily overlooked place. In general our product page in addition to do content adjustment, will not do the update, which will cause these pages for search engine is not active, no update, search and snapshot are very old. How are we going to change this problem?? use the list can make this problem solved, whether it is often human intervention order of this list is realized by program refresh, can make the product page back to life.
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