說(shuō)到品牌，可能很多人最先會(huì)想到產(chǎn)品品牌，當(dāng)然這只是其中一個(gè)，對(duì)于網(wǎng)站來(lái)說(shuō)，還有網(wǎng)站本身的品牌，究竟是先有品牌再有網(wǎng)站還是先有網(wǎng)站再有品牌比較好呢?其實(shí)這都沒(méi)有直接的邏輯關(guān)系，濟(jì)南網(wǎng)站建設(shè)就前者來(lái)探討一下品牌知名度對(duì)網(wǎng)站建設(shè)的影響吧。
When it comes to the brand, many people will think of the product brand, of course, this is only one, for the site, as well as the site itself is the brand, whether it is the first brand has a website or the website has a good brand, in fact, there is no direct logic of the system, Ji'nan website construction to explore the impact of brand awareness on the site.
這里所說(shuō)的品牌主要是針對(duì)網(wǎng)站品牌本身來(lái)說(shuō)，當(dāng)一個(gè)品牌具有一定的知名度時(shí)，再來(lái)進(jìn)行網(wǎng)站建設(shè)，如果運(yùn)用得好，網(wǎng)站已經(jīng)成功了一半。品牌是形象的象征，能夠帶動(dòng)網(wǎng)站影響市場(chǎng)，隨著知名度的提升，在你網(wǎng)站所占的領(lǐng)域中，用戶(hù)只要想到相關(guān)領(lǐng)域就能想到你的網(wǎng)站，那么也就體現(xiàn)了其價(jià)值所在。就像用戶(hù)需要購(gòu)物就可以想到“淘寶”、“京東”、“蘑菇街”等購(gòu)物網(wǎng)站一樣，對(duì)于一個(gè)網(wǎng)站的運(yùn)營(yíng)也是輕而易舉。
When it comes to the brand, many people will think of the product brand, of course, this is only one, for the site, as well as the site itself is the brand, whether it is the first brand has a website or the website has a good brand, in fact, there is no direct logic of the system, Ji'nan website construction to explore the impact of brand awareness on the site.
那么，品牌知名度到底對(duì)網(wǎng)站建設(shè)有著什么樣的影響呢?可以從建站和優(yōu)化兩方面來(lái)分析。
So, what kind of impact on the site construction of the brand awareness in the end?.
第一，建站。有了品牌，網(wǎng)站設(shè)計(jì)風(fēng)格和內(nèi)容基本已經(jīng)有了明確的定位，透過(guò)知名度的影響，更多的是要站在用戶(hù)的角度去思考，暫且可以撇開(kāi)為做優(yōu)化而實(shí)現(xiàn)的網(wǎng)站布局架構(gòu)等規(guī)則，風(fēng)格配色即可以突出專(zhuān)業(yè)為主，內(nèi)容排版圍繞用戶(hù)的瀏覽喜好來(lái)完成，同時(shí)在網(wǎng)站上還能適當(dāng)為自己做些小廣告，加深用戶(hù)對(duì)品牌印象的同時(shí)，提升網(wǎng)站的整體形象。當(dāng)然因?yàn)橐欢ǖ闹?，?duì)于來(lái)訪(fǎng)客戶(hù)大部分自然屬于目標(biāo)客戶(hù)，對(duì)用戶(hù)的提問(wèn)和互動(dòng)這一塊則只需要體現(xiàn)專(zhuān)業(yè)性就可以了。
First, the station. With the brand, the site design style and content has been a clear positioning, more is to stand in the user's point of view, can be put aside for the optimization and Realization of the site layout structure and other rules, style color that can highlight the special industry, content layout around the user's browsing preferences to complete, while the site can also be appropriate to do some small ads, deepen the user's brand image, enhance the overall image of the site. Of course, because of a certain degree of visibility, for most of the customers are naturally targeted customers, the user's question and interaction with this piece is only required to reflect the professionalism of the.
第二，優(yōu)化。品牌知名度可以減輕網(wǎng)站優(yōu)化的負(fù)擔(dān)。例如：奇億網(wǎng)絡(luò)是專(zhuān)業(yè)建站公司，網(wǎng)站設(shè)置關(guān)鍵詞包括：“網(wǎng)站建設(shè)”、“濟(jì)南網(wǎng)站建設(shè)”等，這些在行業(yè)中競(jìng)爭(zhēng)非常激烈，尤其是“網(wǎng)站建設(shè)”這個(gè)關(guān)鍵詞，成千上萬(wàn)家公司都在爭(zhēng)奪這個(gè)詞在百度的排名，顯然網(wǎng)站做起優(yōu)化來(lái)并不簡(jiǎn)單，但當(dāng)“濟(jì)南網(wǎng)站建設(shè)”具有一定的品牌知名度的時(shí)候，只要用戶(hù)想要建網(wǎng)站，就會(huì)想起濟(jì)南網(wǎng)站建設(shè)，那么是否只要優(yōu)化這個(gè)品牌關(guān)鍵詞即可獲得同樣的效益了呢?
Second, optimization. Brand awareness can ease the burden of Web site optimization. For example: the network is a professional website, the website set up keywords including: "website construction", "Ji'nan website construction", these in the industry is very fierce competition, especially the "website construction", thousands of companies are competing for the word in Baidu rankings, apparently site optimization is not simple, but when "Ji'nan website construction" has a certain brand name, as long as the user wants to build a website, will think of Ji'nan website construction, so if you can get the same kind of brand keywords?
品牌知名度對(duì)網(wǎng)站帶來(lái)的影響看似是具有極大的優(yōu)越性，但重點(diǎn)在于如何才能培養(yǎng)這樣的品牌知名度呢?
Brand awareness of the impact of the site appears to be a great advantage, but the focus is on how to cultivate the brand awareness?
首先，是品牌印象，品牌名稱(chēng)在推出的最開(kāi)始，要么是借助某個(gè)爆發(fā)點(diǎn)深入人心，要么是具有故事的品牌誕生，但是品牌的選擇名稱(chēng)不要太復(fù)雜，且與行業(yè)關(guān)聯(lián)密切較容易被用戶(hù)記住。其次是品牌塑造，作為網(wǎng)站品牌就要賦予其企業(yè)形象，包括企業(yè)榮譽(yù)、突出客戶(hù)案例、優(yōu)秀作品等，不要吝嗇拿出來(lái)分享和宣傳。最后，品牌與網(wǎng)站搭配，網(wǎng)站名稱(chēng)和域名最好以品牌命名，避免出現(xiàn)與其他已有品牌相似度過(guò)高的現(xiàn)象造成用戶(hù)的混淆。
First of all, is the brand impression, brand name in the launch of the first, or is the use of an outbreak of the people, or a story of the birth of the brand, but the brand's choice of name is not too complicated, and the industry is closely related to the industry association. Followed by brand building, as the site of the brand to give its corporate image, including corporate honor, outstanding customer cases, outstanding works, etc., do not mean to get out to share and publicity. Finally, the brand and the site collocation, the site name and domain name is best to brand name, to avoid the phenomenon of the emergence of a high degree of similarity with other brands to cause confusion of users.
雖然，品牌知名度對(duì)網(wǎng)站有一定的好處，但是不論企業(yè)通過(guò)何種方式去提高品牌的知名度，從而獲得市場(chǎng)份額，都要有個(gè)度，做長(zhǎng)期依賴(lài)品牌知名度生存的網(wǎng)站并不是件簡(jiǎn)單的事情，除了有事實(shí)基礎(chǔ)的支撐以外，還需要靠不斷的提升和積累，若存在虛假，一旦被識(shí)破，造成的將是毀滅性的傷害。
Although brand awareness on the site have certain advantages, but regardless of the enterprise by the manner in which to enhance the brand visibility to obtain market share, must have a degree, do long-term dependence on brand awareness of the existence of the site is not a simple matter, in addition to the basic facts of support, also need to by constantly upgrading and accumulation, if there is a false, once seen, caused will be devastating damage.
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