一.網(wǎng)站的權(quán)重、網(wǎng)站的權(quán)威性、網(wǎng)站的年齡,這些網(wǎng)站屬性會在一定程度上影響圖片的搜索引擎排名。
The weight of the site, the authority of the site, the age of the site, the site will affect the properties of the search engine rankings in a certain extent.
二.圖片的位置,圖片最好是放在自己的服務(wù)器上。很多網(wǎng)站是轉(zhuǎn)載別人的文章,圖片其實都是在別人的服務(wù)器上,這樣雖然也是可以做排名的,但對于本站畢竟不利。另外圖片不要放在網(wǎng)頁太靠后的位置。
Two. The location of the picture, the picture is best to put on its own server. Many sites are reproduced in other people's article, the picture is actually on the other person's server, so although also can do the ranking, but for the station after all adverse. In addition, the picture should not be placed in the position of the site too.
三.圖片展示內(nèi)容,優(yōu)化圖片的展示內(nèi)容,盡可能的使用有吸引力的圖片。同樣是減肥產(chǎn)品,一個性感美女圖點擊率明顯高于純粹的藥品圖。
Three. The picture shows the content, optimize the content of the picture, as far as possible the use of attractive pictures. The same is a weight loss products, a sexy beauty picture is significantly higher than the pure drug chart.
四.圖片質(zhì)量,高質(zhì)量相片比內(nèi)容模糊的圖片更能吸引用戶。同時在搜索結(jié)果中質(zhì)量高的圖更有可能以縮略圖的形式展現(xiàn)。
Four. Picture quality, high quality photo is more than the content of the fuzzy image to attract users. At the same time in the search results in the quality of the picture is more likely to show in the form of a thumbnail.
五.圖片的原創(chuàng)性,圖片如果是原創(chuàng)的會有很大的優(yōu)勢,就跟內(nèi)容一樣,不一樣新鮮的東西搜索引擎更感興趣。
Five. The original image, if it is the original will have a great advantage, it is the same as the content, not as fresh as the search engine more interested in.
六.圖片的格式、大小,建議可以將圖片保存成JPG或是GIF的格式。搜索引擎通常將GIF格式的當作是標準的256色彩的圖片,將JPG的當作是擁有上百萬色彩的照片。在保證圖片質(zhì)量的前提下,盡可能的壓縮圖片的容量大小,這樣對搜索引擎友好,同時也縮短了頁面加載的時間。
Six. The format of the picture, size, it is recommended to save the picture into JPG or GIF format. Search engines usually GIF format as a standard 256 color pictures, the JPG as a picture of a million. Under the premise of ensuring the quality of the picture, as far as possible the size of the compressed image, so that the search engine friendly, but also shorten the time of the page load.
七.指定圖片的寬度和高度。在網(wǎng)頁加載過程中,如果指定圖片的寬度和高度,即使圖片還沒有下載完畢,網(wǎng)絡(luò)瀏覽器也可以開始顯示網(wǎng)頁,可以提高網(wǎng)頁載入速度,從而提高用戶體驗。
Seven. Specify the width and height of the image. In the course of loading of web pages, if the width and height of the pictures are specified, the web browser can begin to display the web page, even if the image is not downloaded.Into the speed, so as to improve the user experience.
八.圖片ALT標簽,Alt標簽可為搜索引擎提供關(guān)于圖片主題的有用信息。搜索引擎是不認識圖片的,搜索引擎是通過Alt標簽來確定圖片要返回在哪個關(guān)鍵詞的搜索結(jié)果中。這一點至關(guān)重要,ALT標簽將圖片和網(wǎng)頁主題內(nèi)容很好的聯(lián)系起來,并且如果圖片無法載入,Alt文字還會直接反應(yīng)給用戶。Alt標簽的內(nèi)容應(yīng)符合關(guān)鍵詞原則,精確不堆砌,與網(wǎng)站內(nèi)容、標題和描述息息相關(guān)。
Eight. ALT tags, Alt tags for search engines to provide useful information about the subject of the picture. Search engines do not know the picture, the search engine is determined by the Alt tag to return to the image of what keywords. Search results. This is very important, ALT tags will be the picture and the theme of the web is very good contact, and if the picture can not be loaded, Alt text will directly react to the user. The content of the Alt tag should be in compliance.Key word principle, accurate not stack, and the site content, title and description are closely related.
九.圖片的命名,取一個和網(wǎng)頁內(nèi)容相匹配的圖片名稱很重要,文件名可向搜索引擎提供關(guān)于圖片主題的線索。而當用戶在瀏覽到圖片名時,也可以很好地識別圖片信息。
Nine. The name of the picture, and the content of a web page to match the image name is very important, the file name can be provided to the search engine on the subject of the picture clues. And when the user browse to the picture, you can also very good image information.
默認的名字對搜索引擎沒有任何的溝通作用,因此應(yīng)該事先設(shè)定一套命名結(jié)構(gòu)體系。
The default name for the search engine without any communication function, and therefore should be set in advance a set of named structure system.
十.優(yōu)化圖片所在的頁面
Ten. Optimize the picture of the page
優(yōu)化圖片所在的頁面以及圖片周圍的內(nèi)容很重要。圖片所在的網(wǎng)頁以及圖片周圍的內(nèi)容會向搜索引擎提供關(guān)于圖片主題的重要信息,尤其是頁面標題,優(yōu)化這些內(nèi)容可以提高圖片搜索結(jié)果。盡可能把圖片放在相關(guān)文字的旁邊。每張圖片對應(yīng)一個單獨的目標網(wǎng)頁,就像每個關(guān)鍵詞也對應(yīng)一個網(wǎng)頁一樣,多了就是重復,搜索引擎會亂,會分不清圖片的主題。
Optimize the image of the page and the contents of the image is very important. The web page and the contents of the image will be provided to the search engine to provide important information about the theme of the image, especially the page title, optimize these content can improve the image search results. As far as possible to put the picture on the side of the relevant text. Each picture corresponds to a separate target page, just as each keyword is also a page like, more than a repeat, search engine will be chaotic, can not tell the theme of the picture.
十一.網(wǎng)頁內(nèi)容質(zhì)量高,圖片的排名同樣是離不開網(wǎng)頁的內(nèi)容質(zhì)量,網(wǎng)頁的內(nèi)容質(zhì)量越高,圖片就越有可能出現(xiàn)在圖片搜索結(jié)果中。
Eleven. Web content quality is high, the picture of the same can not be separated from the quality of the content of the web page, the higher the quality of the web page, the more likely it is to appear in the image search results.
十二.擴大圖片數(shù)量,擴展圖片的主題,圖片搜索對網(wǎng)站來說,并不只有產(chǎn)品圖片這么一個直接獲取用戶的方法,企業(yè)相關(guān)、企業(yè)新聞、產(chǎn)品指南等圖片都可以拿來用,這就和挖掘長尾關(guān)鍵詞一樣,不同的長尾關(guān)鍵詞也對應(yīng)著不同的詞。
Twelve. Expand the number of pictures, expand the theme of the image, image search on the site, not only product image so a direct access to the user's method, business related, corporate news, product guides and other pictures can be used, and this is a long tail of key words, different words are also different.
十三.圖片所處的文件夾環(huán)境,按圖片類型或內(nèi)容,將圖片存放在不同的文件夾中,文件夾名稱與這些圖片相關(guān),不同類型的圖片放在對應(yīng)不同的文件夾。
Thirteen. The picture is in the folder environment, according to the type or content, the picture is stored in a different folder, folder name is related to these pictures, different types of pictures placed in different folders.
十四. 圖片的錨文本
Fourteen. Mao Wenben
確保圖片或圖片鏈接有相關(guān)的向用戶說明的Title信息,這可以提高用戶體驗并幫助用戶了解鏈接指向哪些內(nèi)容。
Make sure that the images or images are linked to the user's Title information, which can improve the user experience and help users understand what the link points to.
十五.圖片外鏈,圖片的外鏈、引用數(shù)量、廣泛度對于搜索引擎來說也是一個很重要的指標。網(wǎng)頁的排名需要外鏈,而圖片排名也是一樣,只不過這個外鏈和網(wǎng)頁外鏈有點不一樣,很多人轉(zhuǎn)載文章都是直接引用圖片的URL,你的圖片被哪些引用同樣會影響你圖片的排名,就是頁面排名中的垃圾外鏈和高質(zhì)量外鏈是一個道理。在外部引用這個圖片的次數(shù)越多那么搜索引擎發(fā)現(xiàn)它的機會就越大,其權(quán)重在同類型的圖片當中就會逐漸提高,得到一個較好的排名也就是理所當然的了。圖片的外鏈做法和關(guān)鍵詞外鏈做法是一樣的,準確來說更簡單,因為現(xiàn)在關(guān)鍵詞鏈接越難越難留,而圖片的URL是允許的,做軟文的時候加入站點圖片URL就行了。
Fifteen. The picture outside the chain, the chain of pictures, reference number, wide range of search engine is also a very important indicator. Web page ranking need the chain, and the image ranking is the same, but the chain and the chain is a bit different, a lot of people reprint articles are direct reference pictures of URL, you can also affect the image of the rankings, is the page ranking in the garbage and high quality chain is a reason. In the external reference to the number of times the number of search engines to find that it is the greater the opportunity, the right to focus on the same type of image will gradually improve, get a better ranking is a matter of course. The picture of the chain practices and the chain is the same as the chain is the same, accurate, more simple, because the link is more difficult the more difficult to stay, and the picture of the URL is allowed, do soft Wen to join the site URL.
十六.圖片的訪問數(shù)量,用戶是搜索引擎的老板,一張圖片的訪問量越高,搜索引擎也會認為他越流行,給予的排名權(quán)重也會越高。
Sixteen. The number of visitors to the picture, the user is the owner of the search engine, a picture of the higher the number of search engines will think he is more popular, given the weight will be higher.
以上就是SEO排名的一些小技巧,希望大家認真觀看,可以有自己的思維,屬于自己一套的優(yōu)化方式
Above is the SEO ranking of some small skills, I hope you can seriously watch, you can have their own thinking, is a set of optimization methods