網(wǎng)站太需要策劃了，而這往往不被網(wǎng)站的擁有者和制作人所重視。許多企業(yè)在做網(wǎng)站時，簡單從事：找一些有關(guān)企業(yè)簡介及產(chǎn)品簡介的資料，再配上幾幅照片，交給制作人，叮囑幾句“做得漂亮些啊”之類的話，余下的事就是等待驗收。制作人呢，則是首先遵從客戶的意見，最大限度地滿足客戶的要求，以網(wǎng)頁好看為主，再加點動態(tài)效果之類，完活交差。這樣的網(wǎng)站，可能真的漂亮，雙方也都滿意，但絕對稱不上是一個很實用的好網(wǎng)站。為什么?下面由濟南嘉晟網(wǎng)絡(luò)科技給大家解釋一下：
Website too need to plan, and this is often not the site owner and producer of attention. Many enterprises in the website, engage in simple: find out some relevant enterprises profile and the product introduction, deserve to go up again a few photographs, and hand them over to the producer, told a few words of "doing something beautiful," and the like, the rest of the things is to wait for acceptance. Producer, is the first to comply with the customer's opinion, to maximize meet customer requirements, to page beautiful, add some dynamic effects such as, live perfunctory. Such a website, it may be really beautiful, both sides are satisfied, but it is absolutely not a very useful website. Why? The following by Ji'nan Jia Sheng network technology to explain:
因為它不外是一個企業(yè)的宣傳畫冊，類似一個黑板報，它所傳遞的只是一些簡單的信息。一個實用的、有價值的好網(wǎng)站，特別是企業(yè)網(wǎng)站，它應(yīng)該具有一定的功能，我們叫它功能型網(wǎng)站。功能型網(wǎng)站，是網(wǎng)絡(luò)技術(shù)與企業(yè)的實際相結(jié)合的產(chǎn)物，它是實實在在有用的東西。
Because it is nothing more than a corporate propaganda album, similar to a blackboard newspaper, it is passed by some simple information. A practical, valuable good website, especially the enterprise website, it should have certain function, we call it functional website. Functional web site, is a combination of network technology and the actual product of the enterprise, it is the real thing in useful.
一個好的企業(yè)網(wǎng)站的建設(shè)，其實是一個營銷整合的過程，它首先需要了解企業(yè)的各種需求，包括了解企業(yè)的市場狀況、競爭狀態(tài)、營銷渠道、方式及方法等，然后，把它與互聯(lián)網(wǎng)技術(shù)相結(jié)合，適合網(wǎng)上操作的，移到網(wǎng)上進行(當然是要比原來的網(wǎng)下操作更好)，可以與網(wǎng)絡(luò)結(jié)合進行的，把它結(jié)合起來。
A good enterprise website construction, in fact, is a marketing integration process, it first need to understand the various needs of the enterprise, including understanding of the enterprise market, competitive state, marketing channels, methods and methods, and then, the combination of Internet technology, online operations, is to be better than the original network, can be combined with the network.
大多數(shù)企業(yè)，盡管它是傳統(tǒng)營銷的行家，但對互聯(lián)網(wǎng)，尤其是網(wǎng)絡(luò)可以實現(xiàn)的功能并不了解，或者是沒有很深入的了解，那么他也就提不出什么要求，想不到設(shè)置什么功能，這個時候，就需要網(wǎng)絡(luò)營銷策劃人了。而如何更簡捷地體現(xiàn)網(wǎng)站的功能，這些功能又怎樣地與企業(yè)的CI系統(tǒng)相結(jié)合等等，是網(wǎng)站的深入策劃，也是每一個好的網(wǎng)站所離不開的。
Most companies, although it is the traditional marketing experts, but the Internet, especially the network can achieve the function does not understand, or do not have a very deep understanding, then he will not mention what requirements, not to set up any function, this time, you need to network marketing planning. And how to embody the function of the website more simply, these functions and how to combine with the enterprise's CI system, and so on, is the site's in-depth planning, but also every good site can not be separated from.
由此可見，網(wǎng)站是需要策劃的。而了解市場規(guī)律，具有豐富的傳統(tǒng)營銷策劃經(jīng)驗，同時又非常的通曉互聯(lián)網(wǎng)，再加上高尚的職業(yè)道德觀念，這些是一個在線營銷企劃人所必備的。企業(yè)建站需要一個完整的策劃，這個策劃要有企業(yè)的市場分析，可行性分析，目標群體分析，網(wǎng)站的主要欄目設(shè)置，網(wǎng)站的主要功能，網(wǎng)站的整體結(jié)構(gòu)等多方面的內(nèi)容。濟南嘉晟網(wǎng)絡(luò)科技有限公司，是一家專注于高端網(wǎng)站建設(shè)、網(wǎng)絡(luò)推廣、微信營銷、微網(wǎng)建設(shè)、400電話、掛機短信和品牌傳播的網(wǎng)絡(luò)服務(wù)機構(gòu)。我公司在制作網(wǎng)站時一定會先進行各種調(diào)查，得出分析的結(jié)果后為企業(yè)制定出最適合本企業(yè)的策劃案，我們期待您的合作。
Thus, the site is required to plan. And understanding of the laws of the market, with a wealth of traditional marketing planning experience, but also very familiar with the Internet, coupled with the noble concept of professional ethics, these are an online marketing planner essential. Enterprise site needs a complete plan, this plan should have the enterprise's market analysis, feasibility analysis, target group analysis, the main site of the site, the main function of the site, the site's overall structure and other aspects of the content. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. My company in the production of the site will be a variety of investigations, the results of the analysis for the enterprise to develop the most suitable for the business plan, we look forward to your cooperation.
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