首先詳細介紹一下網(wǎng)站制作完成后的盈利模式，個人一直把網(wǎng)站的盈利模式分為三種：廣告、增值服務(wù)、電子商務(wù)。當然如果要細分的話，就多了，比如廣告有各種各樣的，按點擊付費、按展示付費，彈窗的、橫幅的等等；又比如增值服務(wù)，有互聯(lián)網(wǎng)的增值服務(wù)，也有移動增值服務(wù)等等。電子商務(wù)其實也可以歸入增值服務(wù)里面，但是因為它風頭正勁，所以單獨擇開。當然，這里所說的電子商務(wù)是單只B2C一類的，靠賣東西賺價差盈利的網(wǎng)站，因為很多B2B的電子上午網(wǎng)站是靠增值服務(wù)盈利的，有一些B2C的網(wǎng)站是靠廣告盈利的。下面就由濟南專業(yè)網(wǎng)站建設(shè)公司濟南嘉晟網(wǎng)絡(luò)科技分別以這三種盈利模式來介紹訪問量和贏得收益之間的公式。
First detailed introduction of the website after the completion of the profit model, the individual has been to the site's profit model is divided into three kinds: advertising, value-added services, e-commerce. Of course if want to segment of a, such as advertising has a variety of, pay per click, pay per show, pop, banners and so on; and such as value-added services, Internet value-added services, mobile value-added services and so on. In fact, e-commerce as well as value-added services, but because it is heady, so choose to open separate. Of course, here said the electronic commerce is an odd B2C, by selling things make spread profit site, because a lot of B2B electronic website in the morning on value-added services of the profit, there are some of the B2C website is rely on advertising revenue. Below by Jinan professional website construction company Jinan Jia Sheng network technology respectively to the three profit model to introduce traffic and win the benefit formula.
首先來說靠電子商務(wù)盈利的網(wǎng)站，它的訪問量和贏得收益之間的關(guān)系是怎么樣的呢？這里面要考慮的因素還是三個，一個是訪問量，假設(shè)為I，購買轉(zhuǎn)化率為X，那么IX就標識有多少人購買了網(wǎng)站的東西。如果平均每單凈利潤為Y，那么總收益H就等于IXY。也就是說，靠電子商務(wù)盈利的網(wǎng)站，它的收益等于訪問量乘以轉(zhuǎn)化率再乘以單品利潤。
First of all, the relationship between the amount of traffic and access to the web site, which depends on the profitability of the E - business, is what? This is to consider the factor is still the three, one is the amount of access, assuming that I, the purchase conversion rate is X, then IX will identify how many people have purchased the site. If the average net profit of Y, then H is equal to the total revenue of IXY. That is to say, on the website of the profit of the electronic commerce, its income is equal to the amount of the amount of the visit multiplied by the conversion rate multiplied by the single product profit.
第二來說靠增值服務(wù)盈利的網(wǎng)站，它的訪問量和應(yīng)得收益之間的關(guān)系是怎樣的呢？這里面考慮的的因素有三個，一個是訪問量，假設(shè)為I，長期平均的付費比例假設(shè)為X，付費單價平均為Y，網(wǎng)站總收益為H，那么該網(wǎng)站的收益公式為：H=IXY。也就是說，網(wǎng)站的收益等于訪問量乘以付費單價再乘以付費比例。舉個例子，比如說QQ吧，用戶量假設(shè)為4億，也就是說訪問量I等于4億，假定購買QQ提供增值服務(wù)的使用者占總體QQ使用者的1%，也就是說付費比例X為1%，再假定平均沒人每年付費100元，也就是說付費單價平均為100元。那么QQ靠增值服務(wù)的年收益為：4億*1%*100。當然，這里的數(shù)字只是為了舉個例子隨意推斷的，并不代表QQ的實際收益。
Second it is on the value of value-added services to the site, the amount of access and what is the relationship between the proceeds? There are three factors to consider, one is the amount of access, assuming that the I, the long-term average of the ratio of X, the average cost of Y, the total revenue of H, then the site's revenue formula is: H=IXY. That is to say, the site's revenue is equal to the amount of access multiplied by the number of paid and then multiplied by the proportion of pay. For example, for example, QQ, the user is assumed to be 400000000, which means that the amount of I is equal to 400000000, assuming that the purchase of QQ to provide value-added services accounted for 1% of users, that is, the ratio of X is 1%, then the average no one paid 100 yuan per year, which means that the average price of 100 yuan. So QQ by the value of the annual revenue service is: 400000000 *1%*100. Of course, the figures here are just for the sake of a random number of examples that are not representative of the real benefits of QQ.
第三來說下靠廣告盈利的網(wǎng)站，它的訪問量和應(yīng)得收益之間的關(guān)系是怎樣的呢？這里面要分清楚網(wǎng)站的廣告屬于何種類型，這里假設(shè)，按點擊付費的廣告單價為C，按展示付費的廣告單價為M，其他類型比如包年的或者包月的廣告獲取的費用為Y，網(wǎng)站總收益為H。如果網(wǎng)站的訪問量為I，長期平均的網(wǎng)站廣告點擊率為X。那么該網(wǎng)站建設(shè)后的收益公式為：H=ICX+IM+Y。這里面，按點擊付費的廣告的廣告單價可能不盡相同，但會有一個大致的區(qū)間，而按展示付費的網(wǎng)站的廣告單價一般是確定的。網(wǎng)站的點擊率也一般會有一個大致的區(qū)間，所以，根據(jù)這個公式，可以大致算出靠廣告盈利的網(wǎng)站的大致收益區(qū)間。
Third it is the relationship between the amount of traffic and the benefits of the web site, which is the site of a commercial profit. There should be a clear site advertising belong to what type of, cost is assumed here, pay per click advertising unit price for the C, show pay according to the price of the ads for m, other types such as annual or monthly advertising get y, website income H. If the amount of access to the site is I, the long-term average of the site's ad clicks is X. Then the revenue formula after the construction of the website is: H=ICX+IM+Y. In this, the advertising unit by clicking on the advertising price may be different, but there will be a general range, and the display of the site's advertising unit price is generally determined. The site of the click rate will generally have a general range, so, according to this formula, can be roughly calculated on the basis of the profit of advertising revenue range of the site.
濟南嘉晟網(wǎng)絡(luò)科技有限公司，是一家專注于高端網(wǎng)站建設(shè)、網(wǎng)站制作、網(wǎng)絡(luò)推廣、微信營銷、微網(wǎng)建設(shè)、400電話、掛機短信和品牌傳播的網(wǎng)絡(luò)服務(wù)機構(gòu)。多年的磨練，使我們在創(chuàng)意設(shè)計、營銷推廣到技術(shù)研發(fā)擁有了豐富經(jīng)驗，我們擅長傾聽企業(yè)需求，挖掘品牌核心價值，整合高質(zhì)量設(shè)計和最新技術(shù)，為您打造有價值的創(chuàng)意設(shè)計體驗。
Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end website construction, website design, web promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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