商城網(wǎng)站上線后并采用SEO推廣或競價推廣運營了一段時間之后，很多賣家會認(rèn)為網(wǎng)站的訂單量也會隨著流量的提升也會有所提升，但是實際情況也許并不樂觀，因此要想通過網(wǎng)絡(luò)來銷售自己的產(chǎn)品除了提升網(wǎng)站的專業(yè)性、自身產(chǎn)品及服務(wù)質(zhì)量外，還需對用戶使用產(chǎn)品后的真實體驗感受進行合理的分析，了解用戶到底喜歡什么樣的商品及愿意在什么樣的商城網(wǎng)站上購買商品很有必要。以下來詳細講解：
After the mall site on the line and the use of SEO promotion after a period of time, many sellers will think the site's order volume will also increase with the flow of traffic, but the actual situation is not optimistic, so to sell their products in addition to improve the site's professional, own products and service quality, but also to the user to use the product after a reasonable analysis of the real experience, to understand the user exactly like what kind of goods and willingness to buy goods on the site is very necessary. To explain in detail:
一、注重商城每一個細節(jié)
One, pay attention to the mall every detail
商城網(wǎng)站的設(shè)計能夠體現(xiàn)商城的專業(yè)性及可信度，用戶在商城購買商品時除了會看商城的商品是否符合自己的需求外，還會看商城的外觀設(shè)計的專業(yè)性，如果一個網(wǎng)站的外觀設(shè)計十分的難看，就很難激發(fā)用戶的購買欲，也許下一秒就是直接關(guān)閉網(wǎng)站，進入別家商城購買，因此外觀設(shè)計也是一個重點所在;同時用戶還會通過商城的每一個細節(jié)來決定是否在該網(wǎng)站購買商品，有時候也許是我們網(wǎng)站的一個小小的細節(jié)沒有注意到而導(dǎo)致用戶離開我們的網(wǎng)站。因此做好每一個細節(jié)才能夠提升用戶的購買欲及商城的訂單量。
Mall site design can reflect the professional and credibility, the user in the mall to buy goods in addition to see the mall's products are in line with their own needs, but also look at the design of the mall's professional, if a website design is very ugly, it is difficult to stimulate the user's desire to buy, perhaps next is directly off the site, enter the mall to buy, so the design is also a key point. So do every detail before they can enhance the user's purchase order quantity and mall.
二、網(wǎng)頁加載速度是否快
Two, web page loading speed is fast
商城的每一個訪客都是來之不易的，同時用戶的耐心都是有限的，如果用戶在訪問網(wǎng)站時遇到網(wǎng)站圖片或者欄目的加載速度極慢的話就會影響用戶的心情，很有可能就會直接關(guān)閉網(wǎng)頁進入其他網(wǎng)站進行購買，這樣就會導(dǎo)致網(wǎng)頁的跳出率過高，影響網(wǎng)站在搜索引擎中的排名。因此為了給用戶提供一個良好的購物體驗，留住用戶讓用戶下單，提升網(wǎng)頁打開速度是關(guān)鍵。
Every visitor to the store is hard won, and the user's patience is limited, if the user encounters a website when the site is loaded with a slow speed of the user's mind, it is likely to be directly off the web site to enter other network stations to buy, which will lead to high jump out of the web site in search engine rankings. Therefore, in order to provide a good user experience, to retain users to allow users to order, improve the speed of the web is the key.
三、網(wǎng)站定位是否明確
Three, website positioning is clear
很多網(wǎng)站運營的不成功其實并不是你的商品質(zhì)量不過關(guān)，也不是因為你推廣不到位，網(wǎng)店定位如果不夠明確的話也會導(dǎo)致網(wǎng)店關(guān)門大吉，網(wǎng)站的定位明確也就是說我們的網(wǎng)店要告訴用戶我們是做什么的，我們的產(chǎn)品有哪些優(yōu)勢，我們的服務(wù)優(yōu)勢有哪些，我們的目標(biāo)等等這些都是我們在網(wǎng)站上線前期需要明確好的。我們的最終目的是怎樣去引導(dǎo)用戶在商城下單購買商品。
Web design not only to professional but also have a strong sense of the store also need to focus on the important information first time to show to the user to understand the user's most concerned about is what kind of way to allow users to quickly order, we use what way to attract the attention of the user is the promotion of the article content and so on, these are the need to take into account during the site.
四、網(wǎng)站的設(shè)計有層次感
Four, the design of the site has a sense of hierarchy
網(wǎng)站設(shè)計不僅要專業(yè)還要有較強的層次感，商城還需要突出重點，把重要的信息第一時間展現(xiàn)給用戶，要了解用戶最關(guān)注的是什么，怎樣才能夠讓用戶快速下單，我們采用的是什么方式來吸引用戶的關(guān)注的是促銷活動還是商城的文章內(nèi)容等等，這些都是需要我們在建站期間需要考慮到的。
Web design not only to professional but also have a strong sense of the store also need to focus on the important information first time to show to the user to understand the user's most concerned about is what kind of way to allow users to quickly order, we use what way to attract the attention of the user is the promotion of the article content and so on, these are the need to take into account during the site.
五、商品的描述突出重點
Five, the description of the product highlights
由于商城的客戶不可能各個都是行家，太過于專業(yè)化的介紹會讓客戶很難理解，也不利于交流，最好的辦法就是用通俗易懂的語言告訴用戶你的商品的優(yōu)勢有哪些，商品的質(zhì)量是否優(yōu)質(zhì)，商品的價格優(yōu)勢等等，最重要的是把客戶最關(guān)注的內(nèi)容告訴給用戶即可。
Due to the mall's customers are not likely to be all experts, too professional presentation will make it difficult for customers to understand, is not conducive to the exchange, the best way is to use user-friendly language to tell the user what advantages of your goods, the quality of goods is high quality, the price advantage, etc., the most important is to give customers the most attention to the user can.
六、具有簡單的購買流程
Six, with a simple purchase process
進入購買環(huán)節(jié)，說明你的商城的商品是符合用戶的需求的，簡單的購買流程是提升購物體驗的一個重要環(huán)節(jié)，購物流程不能太過于復(fù)雜繁瑣，因為用戶的時間都是寶貴的，并且這是一個快節(jié)奏的時代，因此購物流程越簡單越好，符合用戶的購買習(xí)慣記性，但是為了保證商品能夠順利的送到用戶的手中，重要的信息填寫還是不能省的，為了節(jié)約時間一些不重要的內(nèi)容填寫可以忽略掉。
Enter the purchase link, that your store of goods is in line with the needs of the user, the simple process of purchase is a important link to enhance the shopping experience, shopping process not too complicated, because the user's time is precious, and it is a fast-paced era, so shopping process more simple as possible, consistent with the user's buying habits memory, but in order to ensure the goods sent to the user's hands, important information to fill in is not the province, in order to save some time is not important content to fill in can ignore.
以上內(nèi)容是由濟南網(wǎng)絡(luò)推廣公司濟南嘉晟網(wǎng)絡(luò)科技為大家總結(jié)的用戶喜歡在什么樣的商城網(wǎng)站買東西的相關(guān)說明，要想留住更多的用戶在商城下單及提升網(wǎng)店的銷量，做好以上幾點很有必要。濟南嘉晟網(wǎng)絡(luò)科技有限公司，是一家專注于高端網(wǎng)站建設(shè)、網(wǎng)絡(luò)推廣、微信營銷、微網(wǎng)建設(shè)、400電話、掛機短信和品牌傳播的網(wǎng)絡(luò)服務(wù)機構(gòu)。多年的磨練，使我們在創(chuàng)意設(shè)計、營銷推廣到技術(shù)研發(fā)擁有了豐富經(jīng)驗，我們擅長傾聽企業(yè)需求，挖掘品牌核心價值，整合高質(zhì)量設(shè)計和最新技術(shù)，為您打造有價值的創(chuàng)意設(shè)計體驗。
Above content is by Jinan network promotion company Jinan Jia Sheng network technology we summarize the user like shopping mall site in what kind of instructions, to retain more users in single mall and upgrade shop sales, make the above a few to have the necessity very much. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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