每個(gè)打算建設(shè)企業(yè)網(wǎng)站的客戶都清楚,建設(shè)企業(yè)網(wǎng)站是為了搭建一個(gè)推廣自己的網(wǎng)絡(luò)平臺(tái),企業(yè)網(wǎng)站建設(shè)是推廣自己的基礎(chǔ),基礎(chǔ)打不好,后面的推廣將事倍功半,相反,基礎(chǔ)打好了,后面的推廣即使不能事半功倍,也至少會(huì)輕松許多。下面為大家總結(jié)打好企業(yè)網(wǎng)站基礎(chǔ)需要考慮的問(wèn)題。
Every going to customers of building enterprise website clear, the construction of enterprise web site is in order to build a network platform, promote their enterprise website construction is the foundation, promote their own foundation is bad, the promotion will be wasted effort, on the contrary, type, based at the back of the promotion even if cannot get twice the result with half the effort, or at least will be easier. The following summary for everybody to play good corporate websites basic issue to consider.
1.網(wǎng)站定位。如果網(wǎng)站定位不準(zhǔn)確,網(wǎng)頁(yè)設(shè)計(jì)沒(méi)有特點(diǎn),客戶體驗(yàn)效果將會(huì)為零。
1. The site location. If the site location is not accurate, web design features, the customer experience effect will be zero.
2.設(shè)計(jì)風(fēng)格。如果網(wǎng)站設(shè)計(jì)風(fēng)格與企業(yè)產(chǎn)品或服務(wù)不一致,容易造成訪問(wèn)者的視覺(jué)錯(cuò)位。
2. Design style. If the website design style is not consistent with the enterprise products or services, easy to cause the visitor's visual identity.
3.產(chǎn)品展示。如果產(chǎn)品展示沒(méi)特點(diǎn),產(chǎn)品亮點(diǎn)展現(xiàn)不出來(lái),就稱不上是產(chǎn)品展示型網(wǎng)站。
3. Product display. If the product shows no characteristics, product highlights show not to come out, is not a product display site.
4.網(wǎng)站設(shè)計(jì)師。如果網(wǎng)站建設(shè)公司配備的設(shè)計(jì)師設(shè)計(jì)不專業(yè),可能會(huì)無(wú)法成功將潛在用戶轉(zhuǎn)化為客戶,失去網(wǎng)站建設(shè)的初衷。
4. The web designer. If equipped with professional designers don't website construction company, may be unable to successfully convert potential users into customers, lose the purpose of the website construction.
5.網(wǎng)站維護(hù)。如果網(wǎng)站建成后沒(méi)有人運(yùn)營(yíng)維護(hù),或者運(yùn)營(yíng)維護(hù)工作不足,網(wǎng)站無(wú)新內(nèi)容更替將逐漸失去意義,甚至出現(xiàn)客戶咨詢無(wú)人接待的情況。
5. Site maintenance. If no one after the completion of the site operation and maintenance, or operation and maintenance work, site no new content change will gradually lose their meaning, appear even without reception of customer consultation.
6.實(shí)力展示。企業(yè)網(wǎng)站是企業(yè)的門面,如果是無(wú)照(營(yíng)業(yè)執(zhí)照)或者無(wú)力(成功案例)經(jīng)營(yíng),便不能打動(dòng)意向客戶,這就要求在網(wǎng)站展示營(yíng)業(yè)執(zhí)照、成功案例、企業(yè)榮譽(yù)等實(shí)力信息。
6. Power. Corporate web site is the facade of the enterprise, if it is without a license (business license) or weak (success) business, cannot move intention client, this requires the website to show the business license, the successful cases, such as enterprise honor power information.
7.網(wǎng)站監(jiān)督。企業(yè)網(wǎng)站建設(shè)需要根據(jù)客戶行為進(jìn)行有效的調(diào)整,這讓網(wǎng)站流量的監(jiān)督和評(píng)估有了意義,因此在網(wǎng)站安裝流量統(tǒng)計(jì)軟件并分析流量與轉(zhuǎn)化率,尤為重要。
7. Site supervision. Enterprise website construction need for effective adjustment according to the customer behavior, which makes traffic monitoring and evaluation has a meaning, therefore in the installation site traffic statistics software and analyze the flow and conversion rate, particularly important.
8.網(wǎng)站優(yōu)化。信息是瞬息萬(wàn)變的,用戶的訪問(wèn)習(xí)慣也會(huì)不斷的變化,如果網(wǎng)站結(jié)構(gòu)、內(nèi)容、布局等不變,網(wǎng)站的關(guān)鍵詞在百度排名便不容易靠前,展現(xiàn)的機(jī)會(huì)便少了,這就要求企業(yè)要適時(shí)調(diào)整網(wǎng)站,做好網(wǎng)站優(yōu)化工作。
8. Website optimization. Information is rapidly changing, user access habits will also continue to change, if the website structure, content, layout, etc., website in baidu keyword ranking is not easy, show there is less chance, this requires that enterprises should timely adjust site, to do a good job of website optimization.
綜上所述,建設(shè)好一個(gè)企業(yè)網(wǎng)站需要考慮到多個(gè)方面,專業(yè)知識(shí)不夠可能需要多走很多彎路,濟(jì)南嘉晟科技可以幫助大家完成網(wǎng)站建設(shè)的全過(guò)程,包括網(wǎng)站定位,網(wǎng)站維護(hù)、網(wǎng)站優(yōu)化,并配備專業(yè)的網(wǎng)站設(shè)計(jì)師,讓網(wǎng)站建設(shè)需求者少花冤枉錢。
Above all, build a corporate web site need to consider many aspects, not enough professional knowledge may need to walk a lot of detours, jinan jia sheng technology can help you to complete the whole process of website construction, including site location, website maintenance, website optimization, and equipped with professional web designer, let the website construction demanders pay less necessary.