隨著移動設(shè)備的普及,越來越多的企業(yè)都紛紛開始構(gòu)建手機(jī)端網(wǎng)站,那么作為一名專業(yè)的SEOer,如何優(yōu)化移動端手機(jī)網(wǎng)站呢?
With the popularity of mobile devices, more and more enterprises have started to build mobile client sites, so as a professional SEOer, how to optimize the mobile phone web site?
第一,移動端手機(jī)網(wǎng)站的域名選擇
First, the mobile phone website domain name
移動端手機(jī)網(wǎng)站的域名選擇與PC端相似,都應(yīng)該盡量選擇簡單、易記、含有關(guān)鍵詞的域
Mobile phone website domain name similar to PC choice, should try to choose simple, easy to remember, contain keyword domain
第二,移動端網(wǎng)站結(jié)構(gòu)優(yōu)化
Second, the mobile terminal website structure optimization
相信大家不難發(fā)現(xiàn),在PC端瀏覽網(wǎng)站時,無論是長度還是寬度都是非常合理的,而在手機(jī)屏幕上瀏覽時總會有些頁面展現(xiàn)不全面的問題,所以,網(wǎng)站要采用合理的扁平試樹形結(jié)構(gòu),還要有清晰的導(dǎo)航系統(tǒng);
Believe that everyone is not hard to find, in PC browsing the site, both in length and width is very reasonable, but there's always some page when browsing on the phone's screen to show the problem of incomplete, so the website try to adopt reasonable flat tree structure, but also a clear navigation system;
第三,網(wǎng)站打開速度
Third, the website open speed
現(xiàn)在的手機(jī)用戶通常是使用3G或4G網(wǎng)絡(luò)的,所以當(dāng)你的網(wǎng)頁過大,網(wǎng)站的打開速度就會加長,那么網(wǎng)站的跳出率高了,用戶體驗自然也會下降;
Now mobile phone users are usually use 3 g or 4 g network, so when your web page is too large, website open speed will be longer, so website bounce rate is high, the user experience nature will decline;
第四,移動端網(wǎng)站的關(guān)鍵詞優(yōu)化
Fourth, the mobile terminal site keyword optimization
因為移動端與PC端的顯示媒介不一樣,所以在選擇關(guān)鍵詞時也會有所差異,譬如,你想在濟(jì)南某個地方來個短途旅游,那么你就會搜索濟(jì)南+地點+景點,所以,小編建議各位SEO在優(yōu)化移動端關(guān)鍵詞時,應(yīng)擇優(yōu)選擇核心關(guān)鍵詞的搜索下拉詞或相關(guān)詞作為目標(biāo)關(guān)鍵詞;
Because of mobile terminal and the PC display medium is different, so when choosing keywords will also vary, for example, you want to somewhere in jinan to a short trips, you will search jinan + location + attractions, so small make up recommend you SEO keyword on the optimization of mobile end, should be the preferred choice of core keywords search drop-down words as the target keywords or related words,
第五,內(nèi)容建設(shè)策略
Fifth, content construction strategy
無論是PC端還是手機(jī)移動端,在內(nèi)容建設(shè)中都應(yīng)該考慮用戶的需求和熱點時實;
Both PC and mobile terminal, in the content should be considered in the construction of user requirements and focus in the firm;
第六,F(xiàn)LASH及跳窗元素的控制
Sixth, FLASH and control the flies out of the window elements
要知道,能在PC端中使用的技術(shù),不一定就能在手機(jī)端使用,例如一 些移動設(shè)備就是不支持flash的,如果頁面使用了flash,用戶根本就不能看到任何內(nèi)容,再者說flash的占用空間非常大,打開速度更是受影響,所以對于移動用戶來說,這種方法是非常不可取的;
Want to know, can be used in PC technology, not necessarily in the mobile terminal can be used, such as a mobile device is not support flash, if the page used the flash, users won't see any content, furthermore said flash take up the space is very large, open speed is affected, so for mobile users, this method is very undesirable;
第七,移動端網(wǎng)站要做好與PC端網(wǎng)站之間的互換
Seventh, mobile web site to swap between with PC web site
在移動端網(wǎng)站建設(shè)時,需要確保移動網(wǎng)站與PC網(wǎng)站之間,應(yīng)該有相應(yīng)的導(dǎo)航或鏈接使移動端與PC端切換;
On the mobile end website construction, need to make sure between mobile and PC site, there should be a corresponding navigation or link to make the mobile terminal and PC switch;
總結(jié):小編覺得無論是移動搜索優(yōu)化還是PC端優(yōu)化,都離不開用戶體驗,只有做好了用戶體驗,你的排名和權(quán)重才不至于成了一個夢!
Conclusion: small make up feel whether mobile search optimization or PC optimization, cannot leave the user experience, only making the user experience, your ranking and weights are not a dream!