對于一個(gè)企業(yè)網(wǎng)站建設(shè)運(yùn)營來說，網(wǎng)站的內(nèi)容建設(shè)是至關(guān)重要的。所以這就要求各位SEOer在對網(wǎng)站進(jìn)行優(yōu)化推廣時(shí)，要十分注重網(wǎng)站內(nèi)容的質(zhì)量和用戶體驗(yàn)。要知道一個(gè)網(wǎng)站最終能留住用戶和搜索引擎蜘蛛的始終是內(nèi)容。今天小編就跟大家分享下企業(yè)網(wǎng)站內(nèi)容建設(shè)的幾大策略：
For an enterprise website construction operations, the content of the website construction is very important. So this request you SEOer when optimize the website promotion, pays attention to the quality of the content and the user experience. Need to know a website can retain user and search engine spiders is always content. Small make up today will share with you a few big enterprise website construction under strategy:
第一，利用網(wǎng)站內(nèi)容時(shí)效性強(qiáng)的信息吸引用戶
First, the use of site content timeliness strong message to attract users
我們都知道時(shí)效性強(qiáng)的文章百度搜索引擎是非常青睞的，或許這樣說這樣的文章是吸引用戶的，可以有效地提高網(wǎng)站的流量及訪問量。
We all know up-to-date articles baidu search engine is very popular, may say that this article is to attract users, can effectively improve the traffic and traffic.
第二，多寫實(shí)戰(zhàn)操作性內(nèi)容讓用戶產(chǎn)生信任
Second, let the user write practical operational contents more trust
其實(shí)我之所以構(gòu)建網(wǎng)站無非就是為了讓更多的用戶知道我們，了解我們，那么你試想下是不是把網(wǎng)站構(gòu)建完成后，用戶就會(huì)對你信任了呢？這是肯定不可能的。要知道凡是用戶在進(jìn)到網(wǎng)站都是帶有需求的，如果你的網(wǎng)站沒能給用戶提供幫助，他為什么要信任你？如果你的文章都是侃侃而談，他為什么要去了解你？
Actually I was building site is in order to let more users know us, understand us, so do you think of the site after the completion of the building, the user will trust to you? This is certainly not possible. To know that all users in into the web site is with demand, if your site has failed to provide users with help, why did he want to trust you? If your article is to talk, why is he going to get to know you?
就好比之前小編之前在一些論壇上發(fā)表的一些深受大家喜愛的文章，想獲得用戶對你的支持，必須是要實(shí)操性的內(nèi)容來吸引用戶訪問的；
Is just like before the small make up before on some BBS published some popular articles, want to get the user support for you, must be to use sex to attract users to access;
第三，利用簽約客戶案例和方案性內(nèi)容提升網(wǎng)站的附加價(jià)值
Third, the use of contract customers and plan content raise the added value of the website
簽約客戶案例和方案性內(nèi)容都是具有一定營銷策劃的內(nèi)容的，而且無論是它的書寫，還是市場用戶導(dǎo)向都是非常明顯的，用戶在滿足了自己的好奇心和了解的心理外，還可以從方案性內(nèi)容中學(xué)習(xí)經(jīng)驗(yàn)，提升自身實(shí)力，比如之前小編寫的《制造業(yè)網(wǎng)站建設(shè)方案》就具有很高的點(diǎn)擊率；
Contract customers case and plan content are certain marketing planning content, and whether it's writing, or market user guide is very obvious, the user satisfy his curiosity and understanding of psychology, also can learn experience from the project content, to improve its strength, such as small written before manufacturing site construction plan, has the very high hit rate;
第四，持續(xù)更新網(wǎng)站高質(zhì)量內(nèi)容來穩(wěn)定流量和排名
Fourth, continuously updated website high quality content to stabilize traffic and rankings
無論是用戶還是搜索引擎都喜歡新鮮的內(nèi)容，試想下一個(gè)網(wǎng)站沒有給用戶和搜索引擎提供可持續(xù)性的內(nèi)容和空間，是很難維持客戶粘性度的，更不用說來穩(wěn)定流量和排名。
Both users and search engines like fresh content, imagine a web site did not give users and search engines provide the content of the sustainability and space, it is difficult to maintain customer stickiness degree, let alone speaking steady flow and ranking.
總結(jié)：在這個(gè)互聯(lián)網(wǎng)+時(shí)代，無論是企業(yè)網(wǎng)站建設(shè)還是個(gè)人站點(diǎn)都離不開網(wǎng)站內(nèi)容的建設(shè)，因?yàn)橐粋€(gè)網(wǎng)站最終能吸引住用戶的只能是內(nèi)容。
Conclusion: in the era of the Internet +, both in the enterprise website construction and personal site can not exist without the content of website construction, because a website could eventually attracted users only is content.
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