現(xiàn)在大部分人大部分時(shí)間是采用搜索引擎訪問(wèn)網(wǎng)站，而網(wǎng)站是用戶與企業(yè)相互溝通的橋梁，無(wú)論是搜索引擎，還是對(duì)于用戶而言，都必須注重用戶體驗(yàn)。
Now most of most of the time is to use search engines to access web site, and site is the bridge of users and enterprises to communicate with each other, whether it is a search engine, or to the user, must pay attention to the user experience.
基本上大家都在說(shuō)用戶體驗(yàn)，不過(guò)這也是必須這么做的。只有滿足了用戶需求，網(wǎng)站才能夠呈現(xiàn)出更多的價(jià)值，即為企業(yè)帶來(lái)轉(zhuǎn)化以及提升形象。要想做好用戶體驗(yàn)，首先需要針對(duì)性做好網(wǎng)站結(jié)構(gòu)，考慮用戶的瀏覽訪問(wèn)行為，越好的網(wǎng)站結(jié)構(gòu)越能夠引導(dǎo)用戶進(jìn)入到相關(guān)頁(yè)面，進(jìn)而達(dá)到網(wǎng)站存在于世的本來(lái)目的。那么，網(wǎng)站的架構(gòu)如何做利于用戶體驗(yàn)?zāi)?就這個(gè)問(wèn)題，希望與大家一起探討，共同成長(zhǎng)。
Basically you are saying the user experience, but it's also one of the must do. Only meet the demand of the user, the website can present a more value, namely to bring transformation and improve the corporate image. If you want to make the user experience, you first need to well site structure, considering the user's browsing access behavior, as it can guide the user to enter a good site structure related page, then the original intent of the website below survives. So, good user experience site architecture how to do? On this question, hope to discuss with you, grow up together.
網(wǎng)站的架構(gòu)如何做才更符合用戶體驗(yàn)
Site architecture how to do more in line with the user experience
1、通俗易懂
1, easy to understand
良好的網(wǎng)站結(jié)構(gòu)首先需要做到通俗易懂，尤其是在導(dǎo)航設(shè)計(jì)上。很多時(shí)候網(wǎng)站的受眾人群比較普通，對(duì)于檢索的信息并非專(zhuān)業(yè)人士顯得專(zhuān)業(yè)，過(guò)于專(zhuān)業(yè)化的術(shù)語(yǔ)對(duì)于普遍用戶而言了解甚少，若在主導(dǎo)航中利用的話很難能夠起到引導(dǎo)作用。故若能夠采用通俗易懂的方式進(jìn)行闡述的話，其引導(dǎo)力就會(huì)更強(qiáng)，促使用戶進(jìn)行下一步行為，真正做到了針對(duì)于大眾用戶，而非“專(zhuān)業(yè)人士”。在網(wǎng)站結(jié)構(gòu)設(shè)計(jì)上是必須針對(duì)普通用戶進(jìn)行考慮，采用什么樣的文字更能夠引導(dǎo)用戶行為最重要，而非你認(rèn)為專(zhuān)業(yè)就“專(zhuān)業(yè)”，專(zhuān)業(yè)是需要靠數(shù)據(jù)說(shuō)話的。
First you need to do a good site structure easy to understand, especially on the navigation design. Many times web site's audience is ordinary, for retrieval of information is not a professional look professional, too specialized terminology for common users knew little, if used in the main navigation difficult to play a guiding role. If can adopt elaborates the comprehensible way, the guiding force will be stronger, prompt the user to the next step, truly the mass users against, rather than a "professional". On site structure design is a must for ordinary users, considering adopting what kind of words are more able to guide the user behavior is the most important, rather than you think it is a "professional" professional, professional is need data on speaking.
2、便捷性
2, convenience,
良好的網(wǎng)站結(jié)構(gòu)還必須體現(xiàn)在便捷性，即提高用戶檢索信息的效率。就拿網(wǎng)站導(dǎo)航來(lái)說(shuō)吧，如何才能夠利用導(dǎo)航讓用戶最快速的尋找到所需信息呢?這想必也是諸多網(wǎng)站結(jié)構(gòu)設(shè)計(jì)者經(jīng)?？紤]的問(wèn)題，對(duì)于網(wǎng)站而言，受眾非常清晰，可以比喻為患者。對(duì)于患者而言，真正在意的無(wú)非是了解病種的病因、癥狀、危害、治療、護(hù)理等，故在主導(dǎo)航設(shè)計(jì)中應(yīng)該對(duì)此進(jìn)行細(xì)分，并且合理的展現(xiàn)出來(lái)，能夠讓尋找癥狀或者治療的患者快速直接的進(jìn)入相關(guān)頁(yè)面，這樣的導(dǎo)航結(jié)構(gòu)才是真正做到了便捷性。當(dāng)然，其他行業(yè)的網(wǎng)站導(dǎo)航設(shè)計(jì)也必須這樣，將樹(shù)形化結(jié)構(gòu)做到細(xì)分，落實(shí)到用戶最終需求。
Good site structure must also be reflected in convenience, which improve the efficiency of the user to retrieve information. Take site navigation, for instance, how to use the fastest in the navigation allow users to find the information you need? Which presumably also many site structure designers often consider problem, for the site, the audience is very clear, can be compared to patients. For patients, really care about is nothing more than to know the causes of diseases, symptoms, hazard, treatment and nursing, etc., it should be the main navigation design in the subdivided, and reasonable, can let look for symptoms or treatment of patients with fast directly into the relevant page, the navigation structure is really did it convenience. Site navigation design, of course, other industries must also be such, will do segment tree structures, the implementation of the final demand to users.
3、多引導(dǎo)
More than 3, guide
很多時(shí)候用戶的需求并非能夠讓網(wǎng)站主產(chǎn)生利益，其主要的原因在于缺少必要的引導(dǎo)或者更多的引導(dǎo)。為什么這么說(shuō)呢?還是從網(wǎng)站結(jié)構(gòu)上談?wù)劙?，我們都?yīng)該知道營(yíng)銷(xiāo)的方法之一是活動(dòng)策劃，活動(dòng)策劃當(dāng)然是線上與線下的相互配合，而線上就必須把握好網(wǎng)站，網(wǎng)站必須將對(duì)應(yīng)的活動(dòng)展示出來(lái)。而對(duì)于大多數(shù)**網(wǎng)站而言，往往僅首頁(yè)飄忽彈窗。飄忽彈窗而言，用戶早已不吃這套叫賣(mài)，而且當(dāng)用戶著陸頁(yè)面是其他頁(yè)面時(shí)，就缺少活動(dòng)的相應(yīng)入口了，即沒(méi)能夠其他多引導(dǎo)的作用。對(duì)于好的網(wǎng)站導(dǎo)航，需要從用戶需求進(jìn)行合理的引導(dǎo)，當(dāng)然引導(dǎo)的方向是轉(zhuǎn)化率。
Most of the time the user's demand is not able to make site main interest, the main reason lies in lack the necessary guide or more guidance. Why do you say that? Still talk about it from the website structure, we should all know that marketing is one of the methods of event planning, event planning, of course, is the interaction of online and offline, and it is necessary to grasp the good website, online website must will display the corresponding activities. But for most * * website, often only home fleet popup window. Wandering popup window, the user has not eat this set of selling, and when the user is landing page to other pages, each entry into its lack of activity, namely guiding role to other more. For good site navigation, need from the user's requirements in terms of reasonable guidance, guided, of course, is in the direction of the conversion rate.
網(wǎng)站是用戶第一能了解和熟知品牌的工具，網(wǎng)站解決了用戶的為題，或者指引性的為客戶帶來(lái)疑問(wèn)，這對(duì)進(jìn)一步的品牌以及轉(zhuǎn)化率是非常有效的。
Website is a tool for it is the first to know and be familiar with the brand, the site to solve the user's title, or direct sexual questions for customers, it is very effective for further brand and conversion rate.
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