中小型外貿(mào)企業(yè)因?yàn)槿狈ㄕ镜膶I(yè)知識，因此建站的時候會進(jìn)入一些認(rèn)識上的誤區(qū)，特別是建站的時候，對是否要考慮未來推廣有所遲疑?？梢跃唧w看看以下內(nèi)容和理解。
The establishment of the small and medium-sized foreign trade enterprises because of the lack of professional knowledge, the establishment of the so when will go to some misunderstanding on and the establishment of the especially, hesitate whether to consider the future promotion. Can look at the following specific content and understanding.
外貿(mào)建站要考慮到推廣
Foreign trade website should consider the promotion
既然是外貿(mào)網(wǎng)站，面對的肯定是國外的用戶，也不可避免地要用到搜索引擎推廣的問題，例如谷歌推廣、國外的搜索引擎推廣等。最開始做外貿(mào)網(wǎng)站的企業(yè)，對網(wǎng)站的結(jié)構(gòu)優(yōu)化不重視，搜索引擎優(yōu)化診斷也不重視，導(dǎo)致后期推廣做得比較辛苦。因此，在選擇網(wǎng)站或網(wǎng)站系統(tǒng)的時候，要注意這些問題。
Since this is the foreign trade website, must be faced with foreign users, also inevitably to use search engine promotion of problem, such as Google promotion, search engine promotion abroad. Started to do foreign trade enterprise website, the website structure optimization is not seriously, search engine optimization (seo) diagnosis is not seriously, result in the late promotion do more hard work. Therefore, in choosing a website or website system, pay attention to these problems.
優(yōu)化不只是關(guān)鍵詞
Optimization is not just keywords
很多人認(rèn)為，推廣優(yōu)化便是發(fā)發(fā)帖子，特別是不理解搜索引擎優(yōu)化的時候，更加會認(rèn)為推廣只是單純競爭關(guān)鍵詞排名。其實(shí)推廣的內(nèi)容很多，而且要將站內(nèi)站外的內(nèi)容都結(jié)合起來。例如：用戶搜索指數(shù)、網(wǎng)站核心關(guān)鍵詞的排名、網(wǎng)站索引和網(wǎng)站收錄、搜索引擎對網(wǎng)站關(guān)鍵詞的抓取、小機(jī)器人訪問網(wǎng)站的次數(shù)和頻率等等。這些除了在日常更新和維護(hù)中要注意之外，網(wǎng)站上線之前，就要把握好。
Send posts, many people think, promote optimization is especially not understand search engine optimization, more think promotion just competition keywords ranking. Actually promote the content of a lot, and to all of the content of the station outside the station. For example: users search index, core keywords ranking, site index and included, search engine site keywords fetching, the number and frequency of the small robot visit the web site and so on. These besides should pay attention to in the daily update and maintenance, website online before, will hold good.
用戶信任是來自各方面的
User trust is from all sides
外貿(mào)網(wǎng)站的效果不只是看到美觀與否決定的，而是來自于各方面：用戶體驗(yàn)、網(wǎng)站架構(gòu)、產(chǎn)品等等。而這些都影響到網(wǎng)站用戶對網(wǎng)站的信任度。因此，在建站過程中，除了要講究歐美審美風(fēng)格之外，還要注意網(wǎng)站的結(jié)構(gòu)優(yōu)化、導(dǎo)航設(shè)計、網(wǎng)站速度等等各方面的內(nèi)容。這些也會影響到網(wǎng)站上線之后，搜索引擎對網(wǎng)站的爬取。
Foreign trade web site just to see the effect is not beautiful or not, but from various aspects: the user experience, site architecture, product and so on. And all of these affect the users of the web site credibility. Therefore, in the process of website, besides should pay attention to the European and American aesthetic style, but also pay attention to the website structure optimization, navigation design, speed and so on various aspects of site content. These can also affect the website online, search engines crawl on site.
網(wǎng)站要注重內(nèi)容更新
Website should pay attention to content updates
企業(yè)網(wǎng)站更新不足不是一個新鮮話題了，一個內(nèi)容很少更新的企業(yè)網(wǎng)站不僅 對用戶來說沒有吸引力，對搜索引擎來說同樣沒有興致經(jīng)常造訪。
Corporate web site update is not a fresh topic, a little update website content not only unattractive for users, also not often visit for search engines.
很多外貿(mào)電商認(rèn)為，網(wǎng)站上線之后，做做推廣，便會有流量和訂單了。這個也沒說錯，但是肯定需要花費(fèi)很長的時間。畢竟流量的基礎(chǔ)是網(wǎng)站被谷歌或者客戶源所在的常用搜索引擎收錄，例如谷歌，網(wǎng)站原創(chuàng)內(nèi)容和流量決定了網(wǎng)站的權(quán)重;網(wǎng)站內(nèi)容更新也有利于網(wǎng)站關(guān)鍵詞的合理分布;網(wǎng)站內(nèi)容豐富會提高網(wǎng)站的用戶體驗(yàn)。
Many foreign trade electricity traders believe that after online, do some promotion, will have traffic and orders. This also didn't say wrong, but it takes a very long time. After all, traffic is the basis of the site by Google or customer source of commonly used search engine, Google, for example, original content and site traffic determines the weight of the web site; Web site content updates but also to the reasonable distribution of site keywords; Rich content will enhance the user experience of site.
所以，外貿(mào)網(wǎng)站推廣優(yōu)化是要從建站開始便考慮的，外貿(mào)網(wǎng)站建設(shè)的時候一定要考慮周全。或者直接使用模板站如IMcart外貿(mào)網(wǎng)站也是可以的!
So, site optimization is to promote foreign trade website to start was considered, the foreign trade website construction must be thoughtful. Or directly using a template station such as IMcart foreign trade web site can be!
濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司是一家專業(yè)從事互聯(lián)網(wǎng)技術(shù)開發(fā)和網(wǎng)站應(yīng)用服務(wù)的高科技公司,主要業(yè)務(wù)濟(jì)南網(wǎng)站建設(shè)、濟(jì)南網(wǎng)站優(yōu)化、濟(jì)南網(wǎng)絡(luò)推廣、濟(jì)南微信營銷、濟(jì)南微網(wǎng)建設(shè)、濟(jì) 南400電話、濟(jì)南企業(yè)彩鈴、濟(jì)南掛機(jī)短信，致力于為企業(yè)提供全面、豐富的網(wǎng)絡(luò)解決方案。濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司致力于推進(jìn)中國企業(yè)信 息化和電子商務(wù)的發(fā)展進(jìn)程，不遺余力的幫助企業(yè)加快電子商務(wù)的步伐，專注于中國企業(yè)的信息化建設(shè)，多方位提高企業(yè)的核 心競爭力，正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來咨詢合作！
Jinan jia sheng network technology co., LTD. Is specialized is engaged in the Internet technology development and network application service of high-tech companies, the main business of jinan website building, website optimization, network promotion, jinan WeChat marketing, network construction, economy: south 400 telephone, jinan, jinan hang up SMS, is committed to provide enterprises with comprehensive, rich network solutions. Jinan jia sheng network technology co., LTD., is committed to promoting the development of China's enterprise information and e-commerce process, spare no effort to help enterprises to accelerate the pace of electronic business, focus on China's enterprise information construction, comprehensive improve the nuclear core competitiveness of enterprises, take the first step of the enterprise information correctly. Welcome customers to come to consult cooperation!
魯公網(wǎng)安備 37010202002295號 版權(quán)所有 魯ICP備14024464號-4