網(wǎng)絡(luò)營(yíng)銷中有許多的推廣方法，比如搜索引擎的營(yíng)銷、郵件營(yíng)銷、第三方平臺(tái)的推廣、微博營(yíng)銷、網(wǎng)絡(luò)廣告投放、視頻營(yíng)銷、移動(dòng)互聯(lián)網(wǎng)營(yíng)銷等。筆者認(rèn)為，這些推廣活動(dòng)的開(kāi)展，目的都是為了找到企業(yè)的目標(biāo)客戶，把目標(biāo)客戶的流量吸引到網(wǎng)站來(lái)，通過(guò)網(wǎng)站獲取訪客聯(lián)絡(luò)方式實(shí)現(xiàn)成交。濟(jì)南網(wǎng)絡(luò)推廣分析：
There are many network marketing promotion methods, such as search engine marketing, email marketing, the promotion of third-party platform, microblogging marketing, Internet advertising, video marketing, mobile internet marketing. The author believes that these promotional activities, the purpose is to find companies target customers, target customers drive traffic to the site to get visitors through the website contact way to achieve turnover. Jinan network promotion analysis:
1. 搜索引擎營(yíng)銷：在百度、谷歌等搜索引擎上展示你的網(wǎng)址鏈接，目的是為了讓目標(biāo)客戶看到網(wǎng)址鏈接后點(diǎn)擊到達(dá)你的網(wǎng)站。
1. Search Engine Marketing: Show your web site links on Baidu, Google and other search engines, is designed to allow customers to see the target URL link click-through to your site.
2. 郵件營(yíng)銷：策劃一系列的郵件，收集好目標(biāo)客戶的郵件地址，在集中發(fā)送的郵件上是不太可能放全部的信息內(nèi)容，郵件的目的只是吸引或打動(dòng)訪客，最終還是需要目標(biāo)客戶收到郵件后點(diǎn)擊郵件中的鏈接，回到企業(yè)的網(wǎng)站上詳細(xì)了解。
2. Email Marketing: planning a series of messages, a good collection of target customers e-mail address in the e-mail sent is concentrated unlikely to put all of the information content of the message purpose is to attract or impress visitors, eventually need to close the target customers to a mail message and click the link back to the corporate Web site to learn more about.
3. 第三方平臺(tái)推廣：在第三方平臺(tái)上難以隨心所欲的放置我們企業(yè)想要放置的所有內(nèi)容，其目的也是為了在第三方平臺(tái)上展示，通過(guò)展示點(diǎn)擊至企業(yè)網(wǎng)站詳細(xì)了解。
3. Third-party platform to promote: the third-party platform difficult to place arbitrary content of all our business want to place, and its purpose is to display on a third party platform, by clicking to show corporate website to learn more about.
4. 微博營(yíng)銷：微博只能發(fā)布140個(gè)字的內(nèi)容，同樣需要在微博中加上我們的網(wǎng)址鏈接，鏈接到網(wǎng)站上去詳細(xì)了解。
4. microblogging marketing: microblogging can only publish content 140 words, also need to add our website link microblogging, link up to the site to learn more about.
5. 網(wǎng)絡(luò)廣告投放，設(shè)置圖片廣告的內(nèi)容吸引目標(biāo)客戶點(diǎn)擊，點(diǎn)擊后同樣也是讓訪客回到你的網(wǎng)站來(lái)。
5. Internet advertising, set image ads content to attract target customers click, click after the same also let visitors back to your website.
我們以網(wǎng)站作為網(wǎng)絡(luò)營(yíng)銷的轉(zhuǎn)化核心，圍繞網(wǎng)站去做相關(guān)的網(wǎng)絡(luò)推廣活動(dòng)，讓網(wǎng)站成為整個(gè)網(wǎng)絡(luò)營(yíng)銷活動(dòng)的轉(zhuǎn)化中心，通過(guò)推廣帶來(lái)的流量在網(wǎng)站上實(shí)現(xiàn)轉(zhuǎn)化。
Our website as a marketing core network transformation around the site to do network-related promotional activities, let the site become the network marketing conversion centers, by promoting bring traffic to realize the conversion on your site.
我們要建一個(gè)有營(yíng)銷力、有轉(zhuǎn)化作用的營(yíng)銷型網(wǎng)站，要站在企業(yè)整體網(wǎng)絡(luò)營(yíng)銷推廣的全盤(pán)考慮出發(fā)，考慮好企業(yè)的營(yíng)銷推廣方式與網(wǎng)站的結(jié)合。
We want to build a marketing force, have transformed the role of the marketing website, to stand in their overall Internet marketing of overall consideration into account in good business marketing approach in conjunction with the site.
網(wǎng)站的各欄目、各頁(yè)面內(nèi)容相應(yīng)對(duì)應(yīng)到相同類的推廣活動(dòng)中，讓網(wǎng)站與推廣從內(nèi)容到形式上一脈相承。推廣過(guò)程中所描述的重點(diǎn)、關(guān)鍵點(diǎn)在網(wǎng)頁(yè)中得到體現(xiàn)并進(jìn)行詳細(xì)闡述，獲得更好的轉(zhuǎn)化比。
Each section of the site, corresponding to the contents of each page corresponds to the promotion of the same class, so that the website and promotion from content to form the same strain. Focus on promoting the process described, the key points are reflected in the pages and elaborate, better conversion ratio.
在推廣活動(dòng)開(kāi)展的過(guò)程中，監(jiān)測(cè)網(wǎng)站及各部分推廣的數(shù)據(jù)，研究各類推廣活動(dòng)中不足之處進(jìn)行改正，并且找出成本效益比較高的方法，保持網(wǎng)絡(luò)營(yíng)銷推廣的持續(xù)有效性。
In the process of promotion activities, the monitoring of the site and the part of the promotion of the data, the researchers at various promotional activities to correct deficiencies and to identify cost-effective method for high, sustained effectiveness of network marketing.
文章來(lái)源搜外論壇
網(wǎng)址：http://unisenchem.cn
魯公網(wǎng)安備 37010202002295號(hào) 版權(quán)所有 魯ICP備14024464號(hào)-4