網(wǎng)站除了做好排名之外，內(nèi)容的優(yōu)化更是重中之重。客戶對(duì)一個(gè)網(wǎng)站的好感度，很大程度上取決于他所點(diǎn)開的內(nèi)容是不是他剛好想要了解的內(nèi)容?？蛻暨M(jìn)入網(wǎng)站時(shí)最想看到怎樣的頁(yè)面呢，其實(shí)我們可以大致從客戶搜索詞中了解到客戶的需求，濟(jì)南網(wǎng)站優(yōu)化根據(jù)不同的情況來(lái)給大家分析一下。（先排除是同行搜索的可能性）
Website in addition to good ranking outside content optimization is a top priority. Customer favorability of a site depends largely on the point he opened his content is not content just want to know. When customers enter the site most want to see what the page does, in fact, we can generally understand the needs of customers from the customer search terms, Jinan, site optimization according to different situations to give you an analysis. (To exclude the possibility that peer search)
1，客戶在搜索引擎上搜索問(wèn)題，查找解決方案
1, a customer searches on a search engine problem, find solutions
這時(shí)，客戶需要的是快速找到解決方案，并不需要了解這個(gè)產(chǎn)品的詳情及參數(shù)。這類客戶需要的是一個(gè)簡(jiǎn)單直觀的產(chǎn)品解決方案，所以展現(xiàn)在這類客戶面前的內(nèi)容應(yīng)直接說(shuō)重點(diǎn)，越簡(jiǎn)單越好，不需要其他繁瑣的修飾詞。這類客戶是我們的潛在客戶，可以在頁(yè)面的次要位置或文章中，設(shè)置一個(gè)能引導(dǎo)客戶進(jìn)入產(chǎn)品推廣也鏈接就可以了。
In this case, the customer is required to quickly find a solution, this product does not need to know the details and parameters. Such customers need is a simple and intuitive product solutions, so the show in front of the contents of such customers should direct that the emphasis, the simpler the better, no other tedious qualifiers. Such customers are our potential customers, in a secondary position or article page, a set can guide customers into the product promotion is also a link on it.
2，客戶直接在搜索引擎上搜索品牌名
2, the customer search directly on the search engine brand name
客戶直接搜索品牌名說(shuō)明客戶已經(jīng)對(duì)這個(gè)品牌有了一定的認(rèn)識(shí)，想進(jìn)一步了解這個(gè)品牌的產(chǎn)品或正在考慮購(gòu)買這個(gè)品牌的產(chǎn)品，但對(duì)品牌了解度不夠。所以，企業(yè)的規(guī)模、品牌的實(shí)力、產(chǎn)品類型、口碑等，是客戶最想要知道的。這時(shí)，展現(xiàn)在客戶面前的可以是網(wǎng)站的首頁(yè)或客戶案例頁(yè)面，增加客戶對(duì)品牌的認(rèn)知度及信賴度。
Customer Direct search legend brand name customers already have some understanding of the brand, the brand would like to learn more about this product or are considering buying this brand of products, but the brand is not enough understanding. Therefore, the size of the business, the strength of the brand, product type, word of mouth, is the most customers want to know. In this case, demonstrated in front of the customer may be the site home page or customer case, increase customer brand awareness and reliability.
3，在搜索引擎上搜索產(chǎn)品名稱進(jìn)入網(wǎng)站
3, the product name into the search engine website
這類客戶大多是想了解或購(gòu)買這個(gè)產(chǎn)品，可以直接把產(chǎn)品頁(yè)推送到客戶面前，首先產(chǎn)品的功能、適用范圍、參數(shù)、細(xì)節(jié)、特點(diǎn)等越詳細(xì)越好，再者產(chǎn)品頁(yè)中最好具備帶營(yíng)銷性的字眼，比如優(yōu)惠、減免、促銷、特價(jià)、活動(dòng)、免費(fèi)、送、滿減…………（有些產(chǎn)品可以直接放這些詞，也有不適合放這些詞的產(chǎn)品，不適合的產(chǎn)品可以婉轉(zhuǎn)換個(gè)方式表達(dá)一下）因?yàn)榭蛻粝矚g看到這些詞，容易促成成交（淘寶就很擅長(zhǎng)用這些詞），最后在客戶了解產(chǎn)品后，引導(dǎo)客戶進(jìn)入品牌宣傳頁(yè)、首頁(yè)或其他頁(yè)面。
Most of these customers would like to know or to purchase this product, the product can be directly pushed to the front of the customer page, the first more detailed the better product functionality, scope, parameters, details, features, etc. Moreover product pages have the best band marketing of words, such as concessions, relief, promotions, specials, activities, free delivery, full reduction ............ (some products can be directly put these words, there are not suitable for products put these words, unsuitable products can tactfully express another way) because customers like to see these words, easy to facilitate transactions (Taobao is very good at using these words), and finally to understand the customer product, guiding customers into the branding page, home page or other pages
結(jié)論：對(duì)于問(wèn)答類和長(zhǎng)尾的搜索詞，可以優(yōu)化文章頁(yè)或產(chǎn)品頁(yè)的排名；對(duì)于品牌類搜索詞，可以優(yōu)化首頁(yè)的排名；對(duì)于產(chǎn)品名搜索詞，可以優(yōu)化產(chǎn)品頁(yè)推廣頁(yè)、產(chǎn)品類目頁(yè)或首頁(yè)的排名。不管是SEO還是競(jìng)價(jià)，都需要站在客戶的角度，向客戶呈現(xiàn)他需要的頁(yè)面。
Conclusion: For the Q-and long-tail search terms, you can optimize the ranking article page or product page; brand category for the search term can be optimized page ranking; product name for a search term, you can optimize the product page promotion pages, product category page or page ranking. Whether SEO or bids are required from the customer's point of view, he needs presented to the client page.
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