企業(yè)的主頁是企業(yè)在互聯(lián)網(wǎng)上展示形象的門戶，設(shè)計制作一個優(yōu)秀的網(wǎng)站是建站企業(yè)成功邁向互聯(lián)網(wǎng)的重要步驟。隨著經(jīng)濟(jì)全球化和電子商務(wù)經(jīng)濟(jì)的到來，企業(yè)建站和開展電子商務(wù)是一個不可回避的現(xiàn)實，否則當(dāng)你的競爭對手正在通過INTERNET共享信息，通過電子商務(wù)降低成本，拓展銷售渠道時，你卻只能坐失良機(jī)。
Business home page is to show corporate image on the Internet portal, designed a good website is an important step towards the establishment of the Internet business success. With the advent of economic globalization and e-commerce economy, the establishment of enterprises and e-commerce is an unavoidable reality. Otherwise, when your competitors are sharing information via INTERNET, through e-commerce to reduce costs and expand sales channels, but you only a lost opportunity.
那么一個合格的企業(yè)網(wǎng)站應(yīng)該包含哪些基本功能呢?
Then a qualified business website which contains basic functionality should it?
1.品牌形象。
1. brand image.
網(wǎng)站的形象代表著企業(yè)的網(wǎng)上品牌形象，人們在網(wǎng)上了解一個企業(yè)的主要方式就是訪問該公司的網(wǎng)站，網(wǎng)站建設(shè)的專業(yè)與否直接影響企業(yè)的網(wǎng)絡(luò)品牌形象，同時也對網(wǎng)站的其他功能產(chǎn)生直接影響。
Image of the site represents the company's online brand image, the main way people understand a business online is to visit the company's Web site, professional website building will directly affect the enterprise network brand image, but also to other features of the site have a direct influences.
2. 產(chǎn)品/服務(wù)展示。
2. Product / Service show.
顧客訪問網(wǎng)站的主要目的就是為了對公司的產(chǎn)品和服務(wù)進(jìn)行深入的了解，企業(yè)網(wǎng)站的主要價值也就在于靈活的向用戶展示產(chǎn)品說明的文字、圖片甚至多媒體信息，即使一個功能簡單的網(wǎng)站至少也相當(dāng)于一本可以隨時更新的產(chǎn)品宣傳資料，并且這種宣傳資料是用戶主動來獲取的，對信息內(nèi)容有較高的關(guān)注程度。
The main purpose of the visit is to the customer for the company's products and services, in-depth understanding of the value of the main corporate website that will show users a flexible product description text, images and even multimedia message, even a simple function of the site at least the equivalent of a product can update the promotional materials, promotional materials and this initiative is to get the user, the content of the information has a higher degree of attention.
3. 信息發(fā)布。
3. The information was published.
網(wǎng)站是一個信息載體，在法律許可的范圍內(nèi)，可以發(fā)布一切有利于企業(yè)形象、顧客服務(wù)以及促進(jìn)銷售的企業(yè)新聞、產(chǎn)品信息、各種促銷信息等等。
Website is an information carrier, within the scope permitted by law, you can publish all efforts conducive to corporate image, customer service and sales promotion business news, product information, promotional information, etc.
4. 顧客服務(wù)。
4. Customer service.
通過網(wǎng)站可以為顧客提供各種在線服務(wù)和幫助信息，比如常見問題解答、電子郵件咨詢、在線表單、通過即時信息實時回答顧客的咨詢，等等。
It may be provided through the website for the customer a variety of online services and help information, such as FAQs, e-mail consulting, online forms, instant real-time information to answer customer consultation, and so on.
5. 顧客關(guān)系。
5. customer relationships.
通過網(wǎng)絡(luò)社區(qū)、有獎競賽等方式吸引顧客參與，不僅可以起到產(chǎn)品宣傳的目的，同時也有助于增進(jìn)顧客關(guān)系，尤其是對產(chǎn)品功能復(fù)雜或者變化較快的產(chǎn)品。
Attract customers through a network of community participation, prize contests, etc., can not only serve the purpose of product promotion, but also help enhance customer relations, especially for complex product features or rapid changes in products and services.
6. 網(wǎng)上調(diào)查。
6. The online survey.
市場調(diào)研時營銷工作不可或缺的內(nèi)容，企業(yè)網(wǎng)站為網(wǎng)上調(diào)查提供了方便而廉價的途徑，通過網(wǎng)站上的在線調(diào)查表或者通過電子郵件論壇、實時信息方式征求顧客意見等，可以獲得有價值的用戶反饋信息。
When market research indispensable element of marketing, corporate website for online surveys provide a convenient and inexpensive way, or by e-mail forum, real-time information solicit customer feedback through an online survey on the website, etc., can gain valuable user feedback.
7. 資源合作。
7. Resources Cooperation.
資源合作獨(dú)具有特色的網(wǎng)絡(luò)營銷手段，為了獲得更好的網(wǎng)上推廣效果，需要與供應(yīng)商、經(jīng)銷商、客戶網(wǎng)站以及其他內(nèi)容、功能互補(bǔ)或者相關(guān)的企業(yè)建立資源合作關(guān)系，實現(xiàn)資源共享到利益共享的目的。
Resources Cooperation independent distinctive online marketing tools, online marketing in order to obtain better results, you need with suppliers, distributors, customers and other website content, functionality or complementary resource-related businesses to establish partnerships, sharing of resources to benefit sharing the goal of.
8. 網(wǎng)上銷售。
8. online sales.
建立網(wǎng)站及開展網(wǎng)絡(luò)營銷活動的目的之一是為了增加銷售，一個功能能完善的網(wǎng)站本身就可以完成訂單確認(rèn)、網(wǎng)上支付等電子商務(wù)功能，即企業(yè)網(wǎng)站本身就是一個銷售渠道。
One of the objectives established website and online marketing activities in order to increase sales, a function can improve the site itself can be completed to confirm the order, online payment and other e-commerce functions, namely corporate website itself is a sales channel.
在進(jìn)行企業(yè)信息的選擇和發(fā)布時，應(yīng)掌握一定的原則：有價值的信息應(yīng)盡量豐富、完整、及時;不必要的信息和服務(wù)，如天氣預(yù)報、社會新聞、生活服務(wù)、免費(fèi)郵箱等應(yīng)力求避免。
When making the choice of business information and publishing, should have certain principles: valuable information should be rich, complete and timely; unnecessary information and services, such as weather, community news, life services, free e-mail, etc. should strive avoid.
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