無(wú)論是做什么類型的網(wǎng)站，用戶的價(jià)值都是最高的，一個(gè)流量很大的網(wǎng)站還怕賺不到錢嗎?像QQ、百度這些大網(wǎng)站開(kāi)始的時(shí)候都是免費(fèi)的，積累了大量用戶現(xiàn)在不是賺翻天了啊!那么該如何提高網(wǎng)站用戶黏度留住用戶呢?
No matter what type of website, users are the highest value, a high traffic site afraid earn money? Like QQ, Baidu beginning these large sites are free, now has accumulated a large number of users not earned earthshaking ah! so how to increase website user viscosity to retain users?
一、用戶需求是什么?
First, what the user needs?
1.我們需要觀察和了解”用戶在做什么、在怎么做”
1. We need to observe and understand "the user what to do, how to do it in."
比如賣衣服，我們需要觀察用戶在哪件衣服上停留的時(shí)間長(zhǎng)，試穿哪種類型的衣服多。
Such as selling clothes, we need to observe how long users stay on what clothes to time, what type of clothes to try more.
其次，我們需要知道用戶是怎樣想的?
Secondly, we need to know what users think?
通過(guò)與用戶的互動(dòng)可以了解用戶的想法及真實(shí)需求。在網(wǎng)站在線評(píng)論、在線交流等都是用戶的反饋，應(yīng)該及時(shí)回復(fù)解決用戶遇到的問(wèn)題才能留住用戶。
Through interaction with the user can understand the idea and the real needs of users. Online site reviews, online communication are all user feedback, we should respond promptly to solve problems encountered by users in order to retain customers.
二、如何滿足和解決用戶的需求?
Second, how to meet and solve the needs of users?
1、產(chǎn)品設(shè)計(jì)
1, product design
第一步通過(guò)對(duì)網(wǎng)站目標(biāo)用戶的需要和特點(diǎn)分析，制定出產(chǎn)品的整體架構(gòu)。就是確定為用戶提供什么樣的產(chǎn)品。
Step through the websites the target user's needs and characteristics analysis, development of the overall architecture of the product. We are determined to provide users with what kind of products.
第二步分析競(jìng)爭(zhēng)對(duì)手，從競(jìng)爭(zhēng)網(wǎng)站的注冊(cè)開(kāi)始，仔細(xì)使用、體驗(yàn)對(duì)方的服務(wù)，如果好的服務(wù)或產(chǎn)品，一定要記錄在案并保存，并根據(jù)自身網(wǎng)站的情況整合起來(lái)，唯我所有，并做到知已知彼。
The second step analysis of competitors, competition beginning from the registration site, careful use of each other's service experience, if a good product or service, must be recorded and saved, according to the situation and to integrate their own site, only my all, and do Zhiyizhibi.
第三步產(chǎn)品定位必須緊緊圍繞網(wǎng)站的定位和用戶需求來(lái)定。
The third step must focus on product positioning and targeting the needs of users of the site to be.
第四步產(chǎn)品設(shè)計(jì)，這就好比設(shè)計(jì)一個(gè)店鋪的展示，什么樣的產(chǎn)品最吸引眼球放在櫥窗;什么樣的產(chǎn)品最好賣放在柜臺(tái);什么樣的產(chǎn)品很冷門放在倉(cāng)庫(kù)，只在老顧客偶爾來(lái)詢問(wèn)時(shí)才拿出來(lái)，因此這不需要花費(fèi)很多金錢和時(shí)間，卻可以使產(chǎn)品有重大的變化。切記：是讓技術(shù)為用戶服務(wù)，而不是讓用戶服務(wù)技術(shù)。
The fourth step of product design, which is like a store display design, what kind of products the most eye-catching on the window; what products sell best on the counter; what kind of products are very popular in the warehouse, only old customers only occasionally to ask out, so it does not need to spend a lot of time and money, but can make the product have a significant change. Remember: let technology to customer service and customer service rather than technology.
總之，一個(gè)產(chǎn)品的可用性，可以從以下五個(gè)方面入手：
In short, the availability of a product, from the following five aspects:
①易學(xué)程度：用戶是否不需要看說(shuō)明書就會(huì)使用產(chǎn)品;
① learn Level: whether the user will not need to read the instructions to use the product;
② 效率：一旦用戶學(xué)會(huì)了使用這個(gè)產(chǎn)品，他能否高效的完成任務(wù);
② Efficiency: Once users have learned to use this product, he can efficiently complete the task;
③可記憶：用戶在經(jīng)過(guò)一段時(shí)間以后再次使用這個(gè)產(chǎn)品時(shí)，能否快速回憶起使用方法并完成任務(wù);
③ can remember: when the user again after a period of time using this product, the ability to quickly recall to use and complete the task;
④錯(cuò)誤：用戶可能會(huì)產(chǎn)生多少錯(cuò)誤?錯(cuò)誤的嚴(yán)重性如何?修復(fù)錯(cuò)誤的難易程度如何;
④ Error: The user may produce many errors How severity of the error how to fix the error ease;
⑤ 滿意度：用戶在使用過(guò)程中是否比較愉快。
⑤ satisfaction: whether the user during use more pleasant.
開(kāi)發(fā)新客戶的成本遠(yuǎn)高于維護(hù)老客戶的成本，所以提高用戶黏度留住老客戶才是網(wǎng)站的生存之道。
The cost of developing a new customer is much higher than the cost of maintaining old customers, so improve the user viscosity to retain customers is the survival of the site.
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