1.“站群”策略有以下三種定義
1. "standing group of" strategy has the following three kinds of definitions
濟南網站優(yōu)化
第一種定義:建立多個網站,將多個和公司相關產品的關鍵字優(yōu)化到搜索引擎首頁上,這樣無論搜索什么產品的相關關鍵字,公司的網站都能出現在搜索引擎的首頁,從而提高公司的銷售業(yè)績。
The first definition: set up multiple websites, multiple keyword optimization and company related products to the search engine home page, so whatever product related keyword search, the company's website will appear on the front page of search engine, to improve the company's sales performance.
第二種定義:建立多個網站,多個網站的相關關鍵詞排名都較高,從而占領有限的搜索結果位置,達到全面覆蓋和擠壓競爭對手的目的。很多公司現在都用站群來提升企業(yè)知名度和廣告覆蓋面,從而為企業(yè)銷售帶來更大的訂單。列如用百度搜索某個產品,排在前面的是不同的網站。如果是同一種產品的話,那么“站群”策略就成功了。
The second definition: set up multiple websites, multiple site keywords ranking is higher, so as to occupy the limited search results, achieve the goal of universal coverage and squeeze rivals. Many companies are now standing group to improve enterprise's popularity and advertising coverage, and thus more orders for the company sales. If use baidu search a product, in front of the list is different web sites. If it's the same kind of product, then "standing group of" strategy was successful.
第三種定義:用一臺服務器,建立多個VPS并每個VPS分幾個IP,一臺服務器分出幾百個IP,建立多個網站,利用站群軟件進行統一管理,并每個網站設置友情鏈接至主站,從而把主站快速的優(yōu)化排名到百度首頁提高公司的銷售業(yè)績。下面這張圖是某企業(yè)網站利用站群進行友情鏈接投票的優(yōu)化手段。
The third definition: use a server, establish multiple VPS and each VPS points a few IP, a server hundreds of IP, establish multiple sites, using the station group of software to unified management, and each site links to the master station, which standeth fast optimization ranking to baidu's home page to improve company sales performance. The image below is a website using standing group of links optimization means of voting.
濟南網站優(yōu)化
2. 搜索引擎對“站群”的態(tài)度
2. The search engine's attitude toward "standing group"
站群的思路是依照老站帶新站的想法,把權重從老站傳遞到新站,這跟友情鏈接的道理是一樣的。友情鏈接可以增加網站的權重,提升網站的排名,那么站群也是可以的。其實站群的效果要比友情鏈接更好。但是,因為在大部分時間里站群制造的是無用的搜索引擎垃圾,會讓搜索引擎對其欲殺之而后快。由于鏈接的鏈入鏈出過于集中,站群還容易被搜索引擎判斷為鏈接工廠。
Station group of thinking is in accordance with the old station with the idea of xinzhan, took the weight from the old station is passed to the railway station, this is the same truth with links. Links can increase the weight of the site, improve site's ranking, the station group is also possible. Actually standing group effect is better than friendship link. However, because most of the time standing group of manufacturing is useless search engine spam, will let the search engine of its desire to kill. As a result of the link chain into the chain is too concentrated, standing group of judgment for link factory is easy to search engine.
3. “站群”規(guī)則
3. "standing group of" rule
⑴ 盡量隱蔽站群
(1) as far as possible hidden station group
這在實際操作過程中的表現是,站群的域名注冊信息不要相同,并且網站上的聯系信息也不要相同。
This is in the course of the actual operation, the station group of domain name registration information not the same, and contact information on the site is not the same.
⑵ 站群之間不要交叉鏈接
⑵ Don't cross link between stations
這在實際操作過程中的表現是,各站點之間要保持獨立性。選擇一個網站作為主網站,其他網站鏈接到這個主網站,其他網站之間不要鏈接,這樣主網站就集其他網站的能量于一身了,效果也就達到了。如果把這些網站全部鏈接起來,PR能在各個站之間傳遞,能得到好的排名,但這樣容易暴露站群。
This is in the process of actual operation performance, keep independence between each site. Choose a website as the primary site, other sites link to the main web site, other sites don't link, between the main web site is the energy of the other sites in the world, effect is achieved. If all these sites link, PR can pass between each station, can get good rankings, but exposed station group of so easily.
⑶ 網站內容要有所不同
(3) website content should be different
這在實際操作過程中的表現是,以汽車網站為例,主網站做關于汽車的內容,其他網站就可以做一系列站群了,比如一個寫輪胎、一個寫發(fā)動機、一個寫配件等。然后,在適當的地方把具有相關內容的站群鏈接到主網站。因為內容不同,不會被當作復制內容。
This is in the process of actual operation performance, automotive website, for example, the main site to do about the content of the car, it is possible to make a series of other sites station group, such as a write tires, an engine, a written parts, etc. Then, in the place related content of the station group of links to the main site. Because the content is different, will not be regarded as duplicate content.
濟南嘉晟網絡科技有限公司,是一家專注于高端網站建設、網絡推廣、網站優(yōu)化、微信營銷、微網建設、400電話、掛機短信和品牌傳播的網絡服務機構。多年的磨練,使我們在創(chuàng)意設計、營銷推廣到技術研發(fā)擁有了豐富經驗,我們擅長傾聽企業(yè)需求,挖掘品牌核心價值,整合高質量設計和最新技術,為您打造有價值的創(chuàng)意設計體驗。歡迎新老客戶前來洽談合作!
Jinan jia sheng network technology co., LTD., is a focus on high-end web site construction, network promotion, website optimization, WeChat marketing, network construction, 400 phone, hang up messages and brand communication network services. Experience of many years, the us in creative design, marketing and technology research and development has a rich experience, we are good at listening to the enterprise demand, mining brand core value, integration of high quality design and the latest technology, to create valuable creative design experience for you. Welcome new and old customers came to discuss cooperation!