現(xiàn)在有些網(wǎng)絡(luò)公司已經(jīng)有專門的SEO部門，而且這勢必也是未來的發(fā)展趨勢。的確，從第一代搜索引擎發(fā)展到現(xiàn)在，SEO也越來越專業(yè)化。另一方面，依靠廣告為生的網(wǎng)站在黑帽、白帽、灰帽三者之間不停的輪換，尋找最能見效的方式。不知從什么時候開始，在網(wǎng)上使用搜索引擎已經(jīng)成為一種習(xí)慣。據(jù)統(tǒng)計，受眾大多注意力都會集中在前幾個項目。所以依靠特定的關(guān)鍵字或是相關(guān)鏈接服務(wù)來提升排名，成為眾多企業(yè)提升自身知名度的法寶之一。這也說明了能不能專業(yè)的進行SEO，對許多網(wǎng)站尤其是電子商務(wù)網(wǎng)站顯得極其重要。
Now some of the network company has a dedicated SEO department, and this is bound to be the future development trend. Indeed, from the first generation of search engine development to the present, SEO is becoming more and more professional. On the other hand, rely on advertising for students in the site between the black hat, white hat, grey hat does not stop the rotation, to find the most effective way. Do not know from what time to start, the use of search engines on the Internet has become a habit. According to statistics, most of the audience will focus on the first few projects. So rely on specific keywords or related links services to enhance the ranking, becoming one of the magic weapon for many companies to enhance their visibility. This also shows that the SEO can not be professional, for many websites, especially e-commerce sites is extremely
一、整站優(yōu)化程度
A, ZhengZhan optimization degree
首先是網(wǎng)站的打開速度，再好的網(wǎng)站如果打開速度很慢，都會造成用戶大量的流失。Google、Amazon、雅虎網(wǎng)站的數(shù)據(jù)統(tǒng)計也證明了這一點：Google網(wǎng)站訪問速度每慢400 ms就將導(dǎo)致用戶搜索請求下降0.59%;Amazon表示，增加100ms的網(wǎng)站延遲將導(dǎo)致其收入下降1%;雅虎網(wǎng)站如果有400ms 延遲會導(dǎo)致流量下降5-9%。
The first is the site of the open speed, and then a good site if the speed is very slow, it will cause a lot of loss of users. Google, Amazon, YAHOO website data statistics also show that this: Google website access speed every 400 ms will lead to a decrease of user search requests 0.59%; Amazon said the increase in 100ms's website delay will lead to its revenue fell by 1%; YAHOO website if there is a 400ms delay will lead to traffic decreased 5-9%.
其次是網(wǎng)站的結(jié)構(gòu)內(nèi)容，一個具有清晰的層次結(jié)構(gòu)和文本鏈接，能為用戶提供包含指向網(wǎng)站重要部分鏈接的站點地圖的網(wǎng)站更受搜索引擎歡迎。相反，混亂不堪的導(dǎo)航設(shè)置，不僅不受用戶的喜愛，蜘蛛也不會“食用”。
Followed by the structure of the site, a clear hierarchy and text links, to provide users with a site that links to the important part of the site to link the site more popular search engine. On the contrary, the chaos of the navigation settings, not only not by the user's favorite, the spider will not be eaten".
最后便是關(guān)鍵字的挖掘與優(yōu)化。這一措施有助于穩(wěn)定網(wǎng)站現(xiàn)有自然搜索引擎流量規(guī)模，挖掘更多潛在流量提升機會、保持超越競爭對手的狀態(tài)，持續(xù)獲得潛在流量增長空間。
Finally, it is the key words of mining and optimization. This measure helps to stabilize the site's existing natural search engine traffic size, tap more potential traffic to enhance the opportunity to keep the status of the competitors, and continue to get potential traffic growth.
二、外部鏈接建設(shè)服務(wù)
Two, external links construction services
所謂外部鏈接是在其他網(wǎng)站可以點擊進入我們網(wǎng)站的鏈接。與高質(zhì)量、高PR值的網(wǎng)站建立友好的外部鏈接，對于本網(wǎng)站的PR值、流量的增加、搜索引擎收錄幾率都將大大地增加。外部鏈接分為免費建設(shè)、付費建設(shè)兩個部分。免費建設(shè)一般是首先的手段，而付費鏈接就是購買一些行業(yè)權(quán)重比比較大的網(wǎng)站鏈接服務(wù)，這樣做的好處是質(zhì)量超高，而且不易被發(fā)現(xiàn)。
The so-called external link is in other sites can click to enter the link to our site. With the high quality, high PR value of the site to establish friendly external links for the PR value of the site, flow rate increases, the search engine included the odds will be greatly increased. The external links are divided into two parts, free of charge, and pay for construction. Free construction is generally the first means, and the cost of the link is to buy some of the industry's weight than the relatively large web link service, so the benefits are high quality, and not easy to be found.
三、熱詞排名優(yōu)化
Three, hot word ranking optimization
這一點，一定要選擇合適的熱詞。這里的合適熱詞不是說競爭力度的詞語，而是見效最快的詞語。關(guān)鍵詞選擇的恰當(dāng)與否直接決定了，你的網(wǎng)站能否帶來大的流量，從而提升搜索引擎的權(quán)重，有了高權(quán)重，交換鏈接的時候底氣也才硬的多。之前我自己在做笑話網(wǎng)這個網(wǎng)站的優(yōu)化時，先是采用了競爭力度很大的“經(jīng)典笑話”關(guān)鍵詞，后來效果并不明顯，就換成“2012笑話”等，反而是這樣稍顯冷門的詞語為笑話網(wǎng)帶來的IP數(shù)量多。當(dāng)然如果你要走品牌路線，你的資金足夠雄厚，完全就可以直接選擇競爭力度最大的詞語。
This, be sure to choose the right words. The right word here is not to say the words of competition, but the most effective words. Keyword selection is correct or not directly determines the, your website can bring large flow, so as to enhance the search engine weight, high weight, exchange links when confidence is hard. Before my own joke nets this site optimization, first by the competition dynamics big "classic joke" keywords, later effect is not obvious, for "2012 joke", but is this slightly unpopular word joke nets IP number. Of course, if you want to take the brand route, you have a strong enough money, you can directly choose the best competition.
其實SEO說來說去也就這么點東西，但是每年冒出來的SEO培訓(xùn)機構(gòu)卻是越來越多。因為很多的企業(yè)開始從之前的外包到現(xiàn)在培養(yǎng)自己的SEO團隊來操作?？偠灾?，根據(jù)自己的網(wǎng)站情況，選擇最合適最經(jīng)濟的道路是必須的。
In fact, SEO is after all is said and done so little things, but every year there is an increasing number of SEO training institutions emerge. Because a lot of companies are starting to outsource their SEO team to the present. All in all, according to their own website, the most appropriate and most economical way is a must.
濟南嘉晟網(wǎng)絡(luò)科技有限公司，是一家專注于高端網(wǎng)站建設(shè)、網(wǎng)站制作、網(wǎng)絡(luò)推廣、微信營銷、微網(wǎng)建設(shè)、400電話、掛機短信和品牌傳播的網(wǎng)絡(luò)服務(wù)機構(gòu)。多年的磨練，使我們在創(chuàng)意設(shè)計、營銷推廣到技術(shù)研發(fā)擁有了豐富經(jīng)驗，我們擅長傾聽企業(yè)需求，挖掘品牌核心價值，整合高質(zhì)量設(shè)計和最新技術(shù)，為您打造有價值的創(chuàng)意設(shè)計體驗。
Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end website construction, website design, web promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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