近來每每遇到企業(yè)網(wǎng)站建站或者改版，項目方案的需求上設(shè)計這一欄大都離不了“大氣”這個詞。做為一個設(shè)計人員遇到這樣的詞是很有些頭疼的。“大氣”這個詞沒有一個準確的度，頗有點只可意會不可言傳的味道。
Recently encountered a corporate website or revision of the site, the project plan needs to design this column can not be too far from the atmosphere of the word. It's a bit of a headache for a designer. The word "atmosphere" is not an accurate degree, quite a bit of love can only be sensed.
商業(yè)設(shè)計中的“大氣”是指突出要表現(xiàn)的主題，并加以適當?shù)目鋸?，弱化輔助的圖形，減少干擾的元素。同時通過色彩的搭配，元素的使用及比例等，形成考究的視覺中心，把“氣”流住，讓畫面有良好的節(jié)奏感。這是一個比較高的境界，需要設(shè)計師不斷的提高自身的修養(yǎng)與審美意識。
The "atmosphere" in commercial design is the subject of outstanding performance, and it is appropriate to exaggerate, weaken auxiliary graphics, reduce the elements of interference. At the same time through the use of color collocation, the use of elements and the proportion of the formation of the visual center, the "gas" to live, so that the picture has a good sense of rhythm. This is a relatively high level, the need to improve their own designers to improve their own self-cultivation and aesthetic consciousness.
看一些成功的企業(yè)網(wǎng)站，設(shè)計上往往沒什么特別眩目的設(shè)計元素，有的只是干凈有層次的色彩，合理有序的頁面布局，豐富的內(nèi)容信息，這一切貌似平淡卻又有著獨特的節(jié)奏感。導航讓你暢通無阻的找到自己想去的板塊，同時也讓你明白自己所在的位置，信息更新即時，內(nèi)容詳實，你能迅速的找到自己所需的產(chǎn)品或者服務(wù)，而且得到這一切沒有冗長的表單填寫，只是一個簡短的注冊一次點擊。這一切在瀏覽中給人高質(zhì)愉悅的用戶體驗。
A number of successful business website, design often not what special dazzling design elements, some just clean level of color, reasonable and orderly layout, information rich content, all this seemingly insipid but has a unique sense of rhythm. Navigation gets you straightway find on their own, to the plate, also let you understand their own position, the information is updated immediately, informative, you can quickly find their own products or services, and all this without lengthy fill out the form, just a short registered with a single click. All this gives a high quality user experience in browsing.
打個比方，一個網(wǎng)站就象一個人，合理的信息架構(gòu)是骨架，豐富生動的信息內(nèi)容是血肉，而界面是皮膚，貫穿始末的易用性等用戶體驗是內(nèi)在的修養(yǎng)氣質(zhì)。這一切相輔相成缺一不可。所以一個有魅力的人其魅力所在絕不僅僅是因為有光鮮奪目的面孔，而更應(yīng)是舉手投足間不經(jīng)意流露出的內(nèi)在氣質(zhì)。網(wǎng)站也是如此，如果沒有一副好的骨架，沒有血肉，徒有一個好皮相，最終還是會讓人棄若鄙履的。
To strike an analogy, a website is like a person, reasonable information architecture is the skeleton, vivid and rich information content is flesh and blood, but the interface is the skin, through the story and ease of use of user experience is intrinsic culture temperament. All these are complementary to each other. So a charismatic person its charm not is only because a bright brilliant of face, is more gestures inadvertently reveals the inner temperament. The website also is such, without a good pair of skeleton, not flesh and blood, Christians have a good surface will eventually make people abandoned if despise shoe.
在我看來，企業(yè)網(wǎng)站不應(yīng)只是一個明艷華麗又孤芳自賞的櫥窗廣告，偶爾引來人駐足卻又拉開了距離，讓人親近不得。企業(yè)網(wǎng)站更應(yīng)該象是一個以用戶為中心的親切的便民窗口，能幫助人理解企業(yè)的價值主張，找到所需的產(chǎn)品或服務(wù)，建立友好的信任感，并以此為基礎(chǔ)實現(xiàn)自身的贏利目標?？捎眯耘c贏利能力相結(jié)合，并兼顧界面的美觀，企業(yè)網(wǎng)站建設(shè)只有做到了這一切，才能稱之為“大氣”。
In my opinion, the enterprise website should not just a brightly beautiful and fit of narcissism the window advertising, occasionally attracted a lot of people to stop and pull away, let a person can not become intimate with. Enterprise web site should be a kind of user friendly window, can help people understand the value of the enterprise, to find the required products or services, establish a friendly trust, and to achieve their own goals. Availability and profitability, and the combination of the interface, the interface is beautiful, the enterprise website construction is only done all this, can be called the atmosphere".
濟南嘉晟網(wǎng)絡(luò)科技有限公司，是一家專注于高端網(wǎng)站建設(shè)、網(wǎng)絡(luò)推廣、微信營銷、微網(wǎng)建設(shè)、400電話、掛機短信和品牌傳播的網(wǎng)絡(luò)服務(wù)機構(gòu)。多年的磨練，使我們在創(chuàng)意設(shè)計、營銷推廣到技術(shù)研發(fā)擁有了豐富經(jīng)驗，我們擅長傾聽企業(yè)需求，挖掘品牌核心價值，整合高質(zhì)量設(shè)計和最新技術(shù)，為您打造有價值的創(chuàng)意設(shè)計體驗。
Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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