Title在搜索引擎中的真正意義:
The real meaning of Title in search engines:
不論是百度搜索引擎,還是谷歌搜索引擎,在所有影響網(wǎng)站排名的因素中,Title都是至關(guān)重要的,而且對排名的影響成分占所有因素一般都會有10%到20%以上,因此可以說,寫好網(wǎng)頁的Title是讓你的網(wǎng)頁在搜索引擎中表現(xiàn)不俗的一個非常重要的因素。
Whether Baidu search engine, or Google search engine, in all the factors that affect the site ranking, Title are crucial, and the impact of the ranking of the elements in all of the general will have 20% to 10%, so it can be said that Title is a good web page to make your web pages in search engine performance is a very important factor.
那么,我們來看看搜索引擎對網(wǎng)頁的排名原理。首先,搜索引擎會通過各種鏈接渠道來抓取最新更新的網(wǎng)頁,最先開始讀取的就是網(wǎng)頁的標(biāo)題,此時,搜索引擎會根據(jù)這個網(wǎng)頁標(biāo)題來判斷網(wǎng)頁的大概內(nèi)容以及將這個網(wǎng)頁的標(biāo)題進(jìn)行拆分,給予相關(guān)的分類(當(dāng)百度搜索引擎的技術(shù)還不是很成熟的時候,常常會出現(xiàn)標(biāo)題與內(nèi)容非常不符但排名卻很好,這在如今已經(jīng)得到了很好的改善)。然后,搜索引擎就會對網(wǎng)頁的內(nèi)容進(jìn)行讀取,根據(jù)內(nèi)容與標(biāo)題的匹配程度來判斷網(wǎng)頁內(nèi)容是否具有一定的質(zhì)量。最后,搜索引擎會根據(jù)網(wǎng)站的整體權(quán)重以及這個網(wǎng)頁的外部引用情況,再把Title中的標(biāo)題進(jìn)行相關(guān)的拆分之后,給予相應(yīng)的排名。
Well, let's look at the ranking of the search engines on the web. First, the search engine will be through a variety of links to grab the latest update of the web page, the first page of the title, at this time, search engine will be based on this page title to determine the content of the page and the title of this page split, to give the relevant classification (when Baidu search engine technology is not very mature, often appear to be very inconsistent with the content but very good, this has now been very good improvement). Then, the search engine will read the contents of the web page, according to the content and the title of the matching degree to determine whether the content of the web page has a certain quality. Finally, the search engine will be based on the overall weight of the site as well as the external reference of the site, and then the title of the Title to carry out the relevant split, to give the corresponding ranking.
一、網(wǎng)站標(biāo)題涵有關(guān)鍵詞
One, the title of the website contains keywords
標(biāo)題中涵有關(guān)鍵詞,并不一定是要把所有的關(guān)鍵詞都放在上面,這樣不僅對網(wǎng)站優(yōu)化有影響,還影響用戶體驗。要選擇和企業(yè)業(yè)務(wù)相關(guān)的關(guān)鍵詞,放在標(biāo)題的前面,讓用戶在搜索信息的時候,就能找到網(wǎng)站,增加網(wǎng)站的曝光率。網(wǎng)站標(biāo)題是搜索引擎最先收錄的,所以說網(wǎng)站標(biāo)題對合肥網(wǎng)站優(yōu)化有著重要意義。
The title contains keywords, not necessarily to put all the keywords are put on the top, so not only for the optimization of the site has a impact, but also affect the user experience. To choose and business related keywords, placed in front of the title, so that users can find the site, increase the site's exposure rate. Website title is the first search engine included, so that the site title of the Hefei site optimization has important significance.
二、網(wǎng)站標(biāo)題涵蓋網(wǎng)頁內(nèi)容
Two, website title covers the content of the web page
標(biāo)題是最先被搜索引擎看到的,它很重視網(wǎng)站標(biāo)題,這一點寫好的話,對于網(wǎng)站優(yōu)化來說,意義深遠(yuǎn)。標(biāo)題不僅要含有關(guān)鍵詞,還要用簡短的語言概括網(wǎng)頁的內(nèi)容,讓用戶從幾個簡單的字就能看出網(wǎng)站主要做什么。標(biāo)題要控制長度,太長的標(biāo)題不容易被搜索引擎收錄,既要把網(wǎng)站的意思說明白,也要適合搜索引擎優(yōu)化原則。
The title is the first to be seen by the search engine, it attaches great importance to the title of the site, which is written, for the site optimization, the meaning is far-reaching. Title not only to contain keywords, but also with a brief language to summarize the contents of the web page, so that users can see from a few simple words what the main site to do. Title to control the length, too long title is not easy to search engine included, both to the meaning of the site to understand, but also for search engine optimization principle.
三、網(wǎng)站標(biāo)題需要考慮目標(biāo)群體
Three, site title need to consider the target group
從業(yè)人員需要明確的是,做優(yōu)化最終目的是為了什么?網(wǎng)站最終是要給誰看?明確了這兩點,才算是一名合格的優(yōu)化人員。優(yōu)化的最終目的是為企業(yè)創(chuàng)造價值。網(wǎng)站最終是給用戶看。得出用戶是第一位的。網(wǎng)站的標(biāo)題一定要簡練、有吸引力,讓用戶看到標(biāo)題就對網(wǎng)站感興趣。搜索引擎優(yōu)化以用戶為中心,所以,網(wǎng)站的標(biāo)題也要以用戶為中心。
Practitioners need to be clear that the ultimate goal is to do the final purpose is to what?. The ultimate goal of optimization is to create value for the enterprise. Web site is to the user to see. Come to the user is the first. The title of the site must be concise, attractive, so that users can see the title on the site of interest. Search engine optimization to the user as the center, so the title of the site also to the user as the center.
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