由于網(wǎng)站建設(shè)行業(yè)的特殊性,在實際的工作中,會遇到各行各業(yè)的客戶,然而每個客戶的需求基本上都是不一樣的。從網(wǎng)站的前期規(guī)劃,到網(wǎng)站類型,以及建設(shè)網(wǎng)站的目的等都是各不相同的,所以在進行網(wǎng)站建設(shè)之前一定要清楚每個客戶的自身需求是什么,不能忙碌的簽訂合同之后,就根據(jù)常規(guī)去設(shè)計網(wǎng)站效果圖,等效果圖出來之后發(fā)現(xiàn)客戶根本不是要這樣的,不僅浪費了美工寶貴的時間,還會讓客戶感覺太不專業(yè),產(chǎn)生反感。那么我們應(yīng)該如何才能真正了解客戶的需求是什么呢?濟南網(wǎng)站建設(shè)給大家介紹一下:
Due to the special nature of the site construction industry, in the actual work, we will encounter all walks of life, but each client's needs are basically different. From the pre-planning Web site, to the types of sites, as well as the purpose of the construction site are all different, so before making the construction site must be clear what each client's own needs is not busy after the signing of the contract, according to conventional site to design renderings, and other effects to figure it out after the client is not found to be the case, not only a waste of valuable time art, but also make customers feel too unprofessional, disgusted. So how should we truly understand what the customer needs is it? Jinan construction site to tell you about:
一、部分客戶純粹是為了建網(wǎng)站而建網(wǎng)站,沒有其他要求
First, some customers simply to the construction site and the construction site, no other requirements
這類客戶近幾年比較少見,前幾年互聯(lián)網(wǎng)剛剛興起的時候遇到的比較多。一些企業(yè)公司的老板,純粹為了能夠讓自己公司有一個網(wǎng)站即可,在名片或者宣傳冊上加入網(wǎng)址,就會有種高大上的感覺了。所以一般只用網(wǎng)站模版即可,只要能夠輸入網(wǎng)址能打開,網(wǎng)站上是自己的公司名字,自己的產(chǎn)品就行了。所以這類客戶網(wǎng)站建設(shè)的費用預(yù)算也比較低,一般都在幾百塊錢左右。
Such customers are relatively rare in recent years, a few years ago when the rise of the Internet has just encountered more. Some companies owner of the company, solely in order to enable your company has a website can be added to the URL on business cards or brochures, you will have a feeling on the tall. It is generally only the website template you can, as long as they enter the URL can open their own company name on the website, their product line. Therefore, these customers budget website construction is relatively low, generally in the hundreds of dollars.
二、一些大公司比較注重網(wǎng)站的美觀,對界面要求比較高
Second, some large companies pay more attention to the beautiful site of the interface requirements are relatively high
對于一些規(guī)模比較大或國企來說,對網(wǎng)站界面要求比較高,網(wǎng)站效果圖設(shè)計完成后要經(jīng)過層層審核,首先由網(wǎng)絡(luò)部負責(zé)審核,修改至網(wǎng)絡(luò)部滿意之后,又會交到上一級,可能還要進行修改,最終才會交到領(lǐng)導(dǎo)手里。領(lǐng)導(dǎo)可能一句話就給你打下來,面對這類客戶我們應(yīng)該盡可能在簽訂網(wǎng)站建設(shè)合同前期就和最大的領(lǐng)導(dǎo)溝通好,問清楚比較滿意什么布局的網(wǎng)站,色調(diào)是什么,導(dǎo)航怎么去分,首頁都有哪些板塊等,避免后期網(wǎng)站效果圖一直不能定稿,改來改去,最終連成本都賺不回來了。
For some of the larger-scale or state-owned enterprises, the relatively high demand for web interface, after the completion of the site design renderings to go through layers of review, first by the network unit responsible for reviewing, modifying to network after the Ministry of satisfaction, in turn handed on a , you may have to be modified before eventually into the hands of the leadership. Leaders may give you a word play down the face of such customers as possible we should be signed pre-contract on the construction site and the largest good leadership and communication, ask what the layout of the site is quite satisfactory, what color is, how to sub navigation Home What are sections etc., to avoid the late site renderings have been unable to finalize the change to change, and eventually earned costs are not coming back.
三、大部分客戶注重網(wǎng)站營銷效果,對于如何去建設(shè)要求不高
Third, most customers pay attention to website marketing effectiveness, do not ask how to go to the building
有網(wǎng)站建設(shè)需求的客戶中,有大部分客戶目的很明確,一是需要有自己的一個官方網(wǎng)站,第二是想通過網(wǎng)站為自己帶來潛在客戶。這就需要建設(shè)營銷型的網(wǎng)站了。營銷型網(wǎng)站其主要目的就是獲得搜索引擎排名,對于網(wǎng)站見面如何,怎么去建設(shè)都沒有太大的要求,就算你用模版給客戶套一個,如果能獲得比較好的排名還是非常不錯的。所以說這類客戶不在乎你怎么去建設(shè),他們只看最終效果,能不能在搜索引擎上搜所某個關(guān)鍵字搜到自己。
There are website building needs of customers, the majority of customers have very clear purpose, one needs to have an official website, and the second is to bring potential customers to the website by himself. This requires the construction of marketing-oriented site. Marketing website whose main purpose is to get the search engine rankings for the website on how to meet, how to construction requirements are not much, even if you use a stencil to the customer set, if we can get a better ranking is still very good. So that such customers do not care how you go to the building, they look at the final results, the search engine can search by a keyword search to himself.
四、非企業(yè)站客戶更加注重的是網(wǎng)站功能
Fourth, non-enterprise customers to pay more attention to station website features
還有一些客戶建設(shè)網(wǎng)站是為了實在自己所需要的功能,比如網(wǎng)上訂餐,網(wǎng)上采購,為自己固定的客戶提供服務(wù)等,他們不依靠搜索引擎而存在,而是為了下線的實際工作而服務(wù),為自己現(xiàn)有的群體提供方便。讓指定的客戶,輸入指定的網(wǎng)站,來完成指定的操作。所以這要對網(wǎng)站功能要求比較高,功能能夠完成的同時對用戶的使用體驗也是比較在意的,不能純粹為了實現(xiàn)功能,而忽略了用戶的體驗,因為這類客戶建設(shè)網(wǎng)站就是為了服務(wù)客戶的,所以用戶體驗也是比較重要的。
There are some customers in order construction site really functions they need, such as online ordering, online purchases, providing services for their regular customers, etc., they do not rely on search engines exist, but to the actual work of the service offline, to facilitate their existing populations. Let specified client, enter the specified site to complete the specified operation. So this site to function relatively high, the function can be completed while the user experience is more concerned about, not simply to realize the function, while ignoring the user experience, such as the construction site is the customer to customer service, so the user experience is more important.
成立濟南網(wǎng)站建設(shè)公司,各式各樣的客戶你都會遇到,各種不同的需求也都會接觸,只要涉及到網(wǎng)站上面的東西都應(yīng)該知道,也都應(yīng)該在最短的時間內(nèi)做出價格評估,只要客戶和你說出自己的需求,您就應(yīng)該知道這個客戶真正目的是什么,也應(yīng)該了解到如果接了這個單子,以后的工作量是多少,實際的成本是多少,后期維護是否比較繁瑣等。
Founded in Jinan site construction company, you will encounter a wide range of customers, different needs also are exposed, as long as something related to the website above all should know, should also be made to assess the price in the shortest possible time, just tell your customers and their needs, you should know what is the real purpose of this client, it should be appreciated that if the pick up this list, after the work is how much, how much is the actual cost, if more complicated post-maintenance, etc. .
網(wǎng)址:http://unisenchem.cn