對于網(wǎng)站優(yōu)化，每一位SEO人員都有自己一套優(yōu)化方法，其優(yōu)化方法因人而異，各不相同。但作為一個出色的SEO人員在接手一個網(wǎng)站優(yōu)化時必須要具備一套完整的優(yōu)化思路，并根據(jù)優(yōu)化思路制定好優(yōu)化計劃，每天照計劃的內容進行優(yōu)化工作，如此才能達到事半功倍的效果。如果SEO人員沒有一套完整的優(yōu)化思路，那么情況會變得非常糟糕。以下是濟南網(wǎng)站優(yōu)化網(wǎng)站總結的一套思路與大家分享。
For website optimization, every person has their own set of SEO optimization method optimization methods vary, vary. But as a good SEO staff in taking over a website optimization must have a complete set of optimization ideas, and making a good optimization plan based optimization ideas, according to the daily work to optimize the content of the plan, so that it can achieve a multiplier effect. If the person does not have a complete SEO optimization ideas, then the situation will become very bad. The following is a summary of Jinan website optimization website set ideas to share with you.
一、分析將要優(yōu)化網(wǎng)站的實際情況
First, the analysis will be to optimize the actual situation of the site
隨著電子商務的迅猛發(fā)展，幾乎每個企業(yè)都有了自己的企業(yè)網(wǎng)站。那么，當SEO人員在接手一個網(wǎng)站時，第一件事就是要檢查該網(wǎng)站目前的實際情況。例如：網(wǎng)站的結構是否利于優(yōu)化、是否有網(wǎng)站地圖、網(wǎng)站內部鏈接是否合理、必備的404錯誤頁面和301永久重定向是否存在、robots是否正確，網(wǎng)站有無死鏈等等的問題。確認以上問題后分析網(wǎng)站的關鍵詞選擇是否合理，網(wǎng)站的快照、收錄及外部鏈接是什么情況。只有充分了解了以上信息后才可以開始下一步的工作。
With the rapid development of e-commerce, almost every business has its own corporate website. Then, when the officers took a SEO site, the first thing is to check the site's current situation. For example: if the site is conducive to optimizing the structure, whether the site map, website internal links is reasonable, necessary 404 pages and 301 permanent redirect if there is, robots are correct, whether the site dead links, etc. problems. After confirming the above problem analysis site keyword selection is reasonable, a snapshot of the site, and external links are included in what circumstances. Only by fully understanding the above information before they can begin the next step.
二、著手更新網(wǎng)站的內容
Second, begin to update the website content
在了解網(wǎng)站的實際情況后，根據(jù)分析的結果，將網(wǎng)站存在不利于優(yōu)化的問題修正，如不存在問題則可以著手更新網(wǎng)站的內容了。在更新內容的時候一定要優(yōu)質的原創(chuàng)和垃圾文章。在更新內容的同時優(yōu)化長尾關鍵詞，并以錨文本的形式鏈接到網(wǎng)站的其他內頁，達到優(yōu)化網(wǎng)站的內頁和結構的效果。
Understand the actual situation of the site, the results of the analysis based on the web presence is not conducive to optimizing the problem corrected, as there is no problem, you can proceed to update the site content. In the update time must be of high quality original articles and garbage. In the updated content while optimizing long tail keywords and anchor text in the form of links to other pages within the site, to the effect inside pages and optimized site structure.
三、逐步建設網(wǎng)站的外鏈
Third, the chain gradually building site
“內容為王，外鏈為皇”，相信每個SEO人員對這個詞都不陌生，外鏈是決定網(wǎng)站排名最重要的因素之一。如果說網(wǎng)站在更新了大量的原創(chuàng)內容后是一個藏匿的寶藏，那么外鏈的目的就是將這個寶藏與外界相連接橋梁，讓更多的人通過這個這個橋梁來尋找寶藏、開發(fā)寶藏。同時，優(yōu)質的外鏈也可明顯提高網(wǎng)站權值，更利于網(wǎng)站關鍵詞的排名。只是在建設外鏈的時候需謹記，要注意所建設外鏈的穩(wěn)定性、有效性和相關性。否則增加再多的外鏈對網(wǎng)站來說也意義不大。
"Content is king, outside the chain of Emperor", believe that every SEO personnel are not familiar with the word, the chain is to determine one of the most important ranking factor. If the site is updated after a large amount of original content is a hidden treasure, then the purpose of the chain is to be connected with the outside world treasure this bridge, so that more people through the bridge to find the treasure, the treasure development. At the same time, the quality of the chain can also significantly improve the site weights, more conducive to the website keyword ranking. Only when the construction of the chain need to keep in mind, pay attention to the construction of the chain of stability, effectiveness and relevance. Otherwise, no amount of increase is also the site outside the chain of little significance.
四、提高網(wǎng)站的用戶體驗
Fourth, improve the user experience of the website
網(wǎng)站的內容在持續(xù)更新，外鏈也循序增加，網(wǎng)站已可以通過優(yōu)化的長尾關鍵詞帶來一些流量了。此時需要研究用戶體驗，并提高網(wǎng)站的用戶體驗，以此提高訪客對網(wǎng)站的粘度和再次訪問幾率。當訪客的訪客對網(wǎng)站的粘度和再次訪問幾率都比較高時，網(wǎng)站的權重自然會有提升，權重一旦提升，排名想不上去都難。
Website content is continually updated, the chain also increased sequentially, the site has been able to bring some traffic by optimizing the long tail keywords. At this point we need to study the user experience and improve the user experience of the site, in order to improve the viscosity of visitors to the site and revisit chance. When visitors visitors the chance to visit the site again and viscosity are high, the natural weight of the site will be improved, lifting weights once, ranking does not want to go immune.
很多SEO新人在優(yōu)化網(wǎng)站的時候會每天都查詢一次網(wǎng)站的收錄和排名情況，甚至會查詢多次，其實對于一個新站來說，完全不必把時間浪費在SEO查詢上面，因為搜索引擎對新站的考驗越來越嚴格，收錄、快照和排名情況非常不理想甚至常有下滑趨勢，如果每天都花大量時間去查詢，看到網(wǎng)站的不理想情況，勢必會打擊到優(yōu)化的信心，倒不如將此時間用來撰寫高質量文章，去發(fā)布高質量外鏈和提高網(wǎng)站的用戶體驗。待3天甚至1周再查詢一次網(wǎng)站的SEO情況，此時再看到網(wǎng)站優(yōu)化后的小小成果，定會有些成就感，優(yōu)化的信心也更充足了。
Many SEO website optimization when new people will have to query the inclusion and ranking of sites once a day, or even several inquiries, in fact, for a new station, the do not have to waste time SEO query above, because the search engine on the new station more stringent test, included, snapshots and rankings often very unsatisfactory even decline, if spend a lot of time every day to inquire, to see the situation is not ideal site is bound to blow optimization confidence, it would be better this time is used to write high quality articles to publish high-quality outside the chain and improve the user experience of the site. Wait three days to a week and then query a website SEO case, this time to see the results of a small website optimized, will be some sense of accomplishment, confidence optimized beefed up.
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