什么渠道是互聯(lián)網(wǎng)推廣中轉(zhuǎn)化率最高的呢?很多新手都會(huì)認(rèn)為是微信。但是仔細(xì)看了一些有經(jīng)驗(yàn)的推廣大師依舊選擇一些人氣相對(duì)集中的行業(yè)或者地方論壇。
What channel is the Internet promotion of the highest conversion rate it? Many beginners would be seen as micro letter. But carefully read some experienced master still chose to promote local industry or the relative concentration of the forum for the most popular.
用一句話來形容地方論壇廣告:“轉(zhuǎn)化率最高,操作十分簡單粗暴,被嚴(yán)重忽略的黃金廣告區(qū)!”
Word to describe local forums ad: "the highest conversion rate, the operation is very simple and crude, has been seriously neglected gold advertising area!"
轉(zhuǎn)化率高的一個(gè)主要原因在于:常逛地方論壇的人群都普遍具有高消費(fèi)力:比較富裕的家庭主婦、上班清閑的女人、很有錢不用上班的女人。經(jīng)反復(fù)多次、多時(shí)段的實(shí)操結(jié)果顯示確實(shí)如此。地方論壇的廣告招商位非常明顯,只要登陸就能看到。但要注意以下幾點(diǎn):
A major reason is that the conversion rate: often visit local forums are generally people with high purchasing power: more affluent housewife, work leisure woman, do not work very wealthy woman. After repeated several times, the practical operation of multi-period results show indeed. Local forum advertising investment position is very clear, as long as you can see the landing. But pay attention to the following points:
1、地方論壇的主要人群為具有高消費(fèi)力的女人,產(chǎn)品類型必須與其契合。(賣男性用品是沒用的)
1, the main forum for the local population with high spending power of women, their type of product must fit. (Sell Men supplies is useless)
2、廣告位的標(biāo)價(jià)一般是1-2萬/月,這些價(jià)格只是標(biāo)出來唬人的,進(jìn)一步洽談的時(shí)候會(huì)有更低價(jià)的余地。
2, the price of advertising is generally 1-2 million / month, the price marked out just bluffing, when there will be further negotiations cheaper room.
3、適合中高端產(chǎn)品。
3, suitable for high-end products.
太多企業(yè)整天都在擠58同城、趕集網(wǎng),又去相應(yīng)版塊做廣告。其實(shí)如果產(chǎn)品契合,還不如直接來地方論壇。(上圖為廈門本地最大論壇,標(biāo)價(jià)是唬人的,一個(gè)月收24萬是完全不可能的。)
Too many companies all day in crowded 58 city, go to the market, went to the appropriate area to advertise. In fact, if the product fit, not as directly to local forums. (The picture above shows the largest local forum in Xiamen, the price is bluffing, it received 240,000 a month is completely impossible.)
濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司是一家專業(yè)從事互聯(lián)網(wǎng)技術(shù)開發(fā)和網(wǎng)站應(yīng)用服務(wù)的高科技公司,主要業(yè)務(wù)濟(jì)南網(wǎng)站建設(shè)、濟(jì)南網(wǎng)站優(yōu)化、濟(jì)南網(wǎng)絡(luò)推廣、濟(jì)南微信營銷、濟(jì)南微網(wǎng)建設(shè)、濟(jì)南400電話、濟(jì)南企業(yè)彩鈴、濟(jì)南掛機(jī)短信,致力于為企業(yè)提供全面、豐富的網(wǎng)絡(luò)解決方案。濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司致力于推進(jìn)中國企業(yè)信 息化和電子商務(wù)的發(fā)展進(jìn)程,不遺余力的幫助企業(yè)加快電子商務(wù)的步伐,專注于中國企業(yè)的信息化建設(shè),多方位提高企業(yè)的核心競(jìng)爭(zhēng)力,正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來咨詢合作!
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
網(wǎng)址:http://unisenchem.cn