雖然互聯(lián)網(wǎng)+已經(jīng)成為大勢(shì)所趨，許多中小企業(yè)都紛紛上線網(wǎng)站，開啟了網(wǎng)絡(luò)營(yíng)銷模式，不過(guò)，他們的誠(chéng)意讓人懷疑，打開他們的網(wǎng)站，發(fā)現(xiàn)有許多小細(xì)節(jié)讓人感覺很不爽。比如，最近打開一位朋友所在公司的企業(yè)網(wǎng)站，這個(gè)網(wǎng)站的聯(lián)系方式竟然是用照片放在網(wǎng)站上的，對(duì)用戶來(lái)想通過(guò)電話聯(lián)系的用戶來(lái)說(shuō)，不能復(fù)制，需要一個(gè)一個(gè)號(hào)碼輸入，真不知道是不是所有的用戶都有這份耐心勁。其實(shí)，很多企業(yè)網(wǎng)站都多多少少有一些小細(xì)節(jié)上的不足，如果加以改善，網(wǎng)站對(duì)于用戶體驗(yàn)、搜索引擎優(yōu)化來(lái)說(shuō)，都有很大的幫助，下面我們就看看企業(yè)網(wǎng)站在這些方面都有哪些小細(xì)節(jié)做的不到位!
While the Internet has become a trend, many SMEs will have on-line site, opened the network marketing model, however, cast doubt on their sincerity, open their site and found that there are many small details make people feel very uncomfortable. For example, where the company recently opened a friend's corporate Web site, this site turned out to be contact with the photo on the site, the user would like to be contacted by telephone users who can not copy, you need to input a a number, really I do not know is that not all users have the patience of this strength. In fact, many corporate sites are more or less there are some small details on the deficiencies, if be improved website user experience, search engine optimization, a great help, let's look at corporate sites in these areas are What are the small details do not in place!
企業(yè)網(wǎng)站要有明確的分工和定位。企業(yè)上線網(wǎng)站的目的是什么?這一點(diǎn)從網(wǎng)站上線伊始就應(yīng)該做好明確的定位，很多企業(yè)的網(wǎng)站想要做營(yíng)銷，卻偏偏喜歡將領(lǐng)導(dǎo)照片、領(lǐng)導(dǎo)講話放在寶貴的首頁(yè)上，如果展現(xiàn)企業(yè)形象，為領(lǐng)導(dǎo)“歌功頌德”到無(wú)可非議，或者作為營(yíng)銷型網(wǎng)站，企業(yè)一把手在行業(yè)有很大的影響力，那么，從營(yíng)銷的角度上來(lái)說(shuō)，放在首頁(yè)到也說(shuō)的過(guò)去，如果不具有這方面的權(quán)威，那么，企業(yè)網(wǎng)站如果是營(yíng)銷型，就以產(chǎn)品、用戶體驗(yàn)為核心，其他的次要的就應(yīng)該放在二級(jí)網(wǎng)頁(yè)，讓最重要的首頁(yè)展現(xiàn)最重要的內(nèi)容，這才能達(dá)到企業(yè)網(wǎng)站營(yíng)銷的目的。
Corporate website to have a clear division of labor and positioning. What is the purpose of the site is on-line business? This is the site from the beginning of the line should be well clear positioning, many companies want to do marketing sites, like the leadership has chosen to photograph valuable leadership speech on the home page, if enterprises show image, for the leadership "praises" to beyond reproach, or as a marketing website, business leaders in the industry has a great influence, then, from a marketing point of view, on the home page to have said in the past, if you do not have in this regard authority, then, if the corporate website marketing type, with regard to the product, the user experience as the core, the other two minor should be placed on the page, so that the most important home page to show the most important elements, which can reach the corporate website the purpose of marketing.
企業(yè)網(wǎng)站聯(lián)系方式一定要全面，并且溝通及時(shí)。很多企業(yè)網(wǎng)站的聯(lián)系方式做的真心不好，除了文中開頭說(shuō)的那種將聯(lián)系方式以圖片方式放在企業(yè)網(wǎng)站上之外，還有許多小細(xì)節(jié)需要注意，比如，很多企業(yè)網(wǎng)站都喜歡彈出聊天浮標(biāo)，讓用戶點(diǎn)擊直接交流，而實(shí)際上，這個(gè)聊天浮標(biāo)大多是很難馬上就能溝通聯(lián)絡(luò)的，很少有企業(yè)網(wǎng)站保證24小時(shí)客服在線，如果做不到這一點(diǎn)，其實(shí)這一項(xiàng)就是虛設(shè)。還有，有的網(wǎng)站不斷提示訪問(wèn)用戶，聯(lián)系我，但是，一點(diǎn)擊之后，卻是“你對(duì)網(wǎng)站有什么需要，請(qǐng)留言”這樣的字樣，讓用戶留下聯(lián)絡(luò)方式、問(wèn)題等，我想，在重視個(gè)人隱私的今天，很少有人會(huì)這么干的?，F(xiàn)在聯(lián)系的方式有很多種，包括手機(jī)、固話、郵箱、QQ號(hào)、微信號(hào)等等，而有的企業(yè)卻只留下了一個(gè)400電話號(hào)碼，既然是營(yíng)銷型網(wǎng)站，為啥不多留一些聯(lián)系方式，方便不同的用戶和企業(yè)相關(guān)人員溝通，比如QQ、微信這些網(wǎng)絡(luò)聯(lián)系方式，直接又有效，而很多企業(yè)都將這個(gè)忽略了!
Corporate Website Information must be comprehensive, and timely communication. Many corporate Web site Contact do really well, apart from the text says that the beginning of the Information pictured on the corporate Web site, there are many small details that need attention, for example, many companies are like pop-up chat sites buoys, asking the user to communicate directly, but in fact, this is the most difficult to immediately chat buoy can communicate contact, few corporate website to ensure 24-hour customer service line, if this is not possible, in fact, this one is a dummy . Also, some sites continue to prompt the user to access, contact me, but after a click, it is "your site what you need, please leave a message," such words, allowing users to leave contact information, and other issues, I think, the importance of individual privacy today, few people would be so dry. Contact now There are many ways, including cell phones, telephone, mail, QQ number, the micro-signals, etc., and some companies only 400 left a phone number, since it is a marketing website, why not much left some links ways to facilitate different users and business-related staff to communicate, such as QQ, micro-channel contact these networks, direct and effective, and many companies will ignore this!
企業(yè)網(wǎng)站在推廣過(guò)程中，網(wǎng)站內(nèi)容建設(shè)和推廣度處于一種失衡狀態(tài)。有這么一家企業(yè)網(wǎng)站，最早特別重視企業(yè)網(wǎng)站內(nèi)容建設(shè)，從網(wǎng)站上線開始，就保證每天更新一到兩篇內(nèi)容，而優(yōu)化了一段時(shí)間之后，沒有什么效果，于是，找第三方營(yíng)銷公司做網(wǎng)絡(luò)推廣，每個(gè)月花費(fèi)幾萬(wàn)元的推廣費(fèi)用，馬上就見到效果了，于是，這家企業(yè)網(wǎng)站開始熱衷于付費(fèi)推廣，同時(shí)忽略的網(wǎng)站內(nèi)容建設(shè)，據(jù)相關(guān)數(shù)據(jù)反饋，“效果很好!”網(wǎng)絡(luò)推廣費(fèi)用和傳統(tǒng)媒介推廣費(fèi)用比較，要低廉了許多，但是，熱衷付費(fèi)卻忽視的企業(yè)網(wǎng)站的作用，沒有將企業(yè)網(wǎng)站作用發(fā)揮到最大化，既然“大錢”都化了，為什么不再更上一層樓，做好自身的網(wǎng)站建設(shè)呢?很多企業(yè)網(wǎng)站多多少少都存在這樣的問(wèn)題，要么很小氣，就做網(wǎng)站內(nèi)容更新，甚至很多內(nèi)容都是直接從其他相關(guān)行業(yè)復(fù)制過(guò)來(lái)的，要么很“大方”，花錢做競(jìng)價(jià)、做新聞營(yíng)銷，而對(duì)網(wǎng)站本身建設(shè)很少用心。其實(shí)，真正的企業(yè)網(wǎng)站和企業(yè)推廣應(yīng)該處于一種平衡關(guān)系，付費(fèi)推廣可以快速看到效果，而網(wǎng)站SEO優(yōu)化則是一個(gè)慢功夫活，需要一年甚至更多時(shí)間才能看到效果，和網(wǎng)站自身優(yōu)化比較，盲目付費(fèi)會(huì)花費(fèi)很多冤枉錢，而后者卻能夠憑借網(wǎng)站的影響力，花費(fèi)很少的錢見到大效益。
Corporate website in the promotion process, construction and promotion of the site content in an unbalanced state. After there is such a corporate Web site, the first special attention to corporate Web site content development, starting from the site on the line, ensuring one to two daily content updates, optimized for some time, there is no effect, then, to find a third-party marketing companies do web promotion spend a month to promote cost thousands of dollars, and immediately see the effect, so that companies are keen to start paying website promotion, while ignoring the construction site content, according to the relevant data feedback "effect is very good!" network traditional media and promotion expenses and promotion expenses compared to a lot of inexpensive, but it ignores the role of paid keen corporate website, did not play to maximize the role of corporate Web site, since the "big money" of all, why not on a more floor, do their own website building? many corporate Web site more or less there is a problem, or very little gas, do update website content, and even a lot of content are directly copied from other related industries over, or very " generous "to spend money to do the auction, do marketing news, while the construction site itself rarely intentions. In fact, the real corporate website and business promotion should be in a balanced relationship, paid promotion can quickly see the effect, and the site SEO optimization is a slow effort to live, a year or even more time to see results, and the site itself comparison of optimization, pay-blind will spend a lot of time and money, while the latter can rely on the influence of the site, spend very little money to see the big benefits.
總之，企業(yè)內(nèi)容建設(shè)和外部推廣兩手“都要抓”，應(yīng)該處于一種平衡狀態(tài)，二者其實(shí)是互補(bǔ)的，比如通過(guò)新聞渠道，讓用戶知道了企業(yè)的存在，短短的新聞報(bào)道不可能將所有的內(nèi)容都面面俱到，這就需要企業(yè)網(wǎng)站提供足夠的內(nèi)容讓用戶進(jìn)一步了解企業(yè)，同樣，用戶通過(guò)某些渠道進(jìn)入企業(yè)網(wǎng)站，對(duì)企業(yè)很感興趣，他們會(huì)通過(guò)網(wǎng)絡(luò)想要對(duì)企業(yè)口碑做一下了解，而企業(yè)定期發(fā)布的新聞、在文庫(kù)、百科、問(wèn)答做的一些推廣，恰恰讓用戶對(duì)企業(yè)進(jìn)一步信任。
In short, enterprise content development and promotion of external hands "are grasping," should be in a state of equilibrium, in fact, the two are complementary, such as through news channels, allowing users to know the existence of the firm, just impossible to news reports All contents are exhaustive, which requires companies to provide enough content to the site allow users to learn more about the business, the same user through some channels into enterprise sites, companies are interested, they will want to corporate reputation through the network to do some understanding , and the corporate news regularly published in the library, Wikipedia, quizzes do some promotion, just let the user enterprises to further trust.
濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司是一家專業(yè)從事互聯(lián)網(wǎng)技術(shù)開發(fā)和網(wǎng)站應(yīng)用服務(wù)的高科技公司,主要業(yè)務(wù)濟(jì)南網(wǎng)站建設(shè)、濟(jì)南網(wǎng)站優(yōu)化、濟(jì)南網(wǎng)絡(luò)推廣、濟(jì)南微信營(yíng)銷、濟(jì)南微網(wǎng)建設(shè)、濟(jì)南400電話、濟(jì)南企業(yè)彩鈴、濟(jì)南掛機(jī)短信，致力于為企業(yè)提供全面、豐富的網(wǎng)絡(luò)解決方案。濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司致力于推進(jìn)中國(guó)企業(yè)信 息化和電子商務(wù)的發(fā)展進(jìn)程，不遺余力的幫助企業(yè)加快電子商務(wù)的步伐，專注于中國(guó)企業(yè)的信息化建設(shè)，多方位提高企業(yè)的核心競(jìng)爭(zhēng)力，正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來(lái)咨詢合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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