在日常生活中，我們會發(fā)現(xiàn)，網(wǎng)站的應(yīng)用越來越多，它是現(xiàn)代經(jīng)濟(jì)的產(chǎn)物，它標(biāo)志承載著企業(yè)的無形資產(chǎn)，它傳遞著企業(yè)綜合信息和企業(yè)文化。網(wǎng)站在企業(yè)或品牌形象傳遞過程中，是應(yīng)用最廣泛、出現(xiàn)頻率最高的、最關(guān)鍵的元素，現(xiàn)在已經(jīng)作為企業(yè)CIS戰(zhàn)略的主要部分。也許有人會問，如何才能設(shè)計和創(chuàng)造一個優(yōu)秀的的網(wǎng)站品牌標(biāo)志設(shè)計呢，濟(jì)南網(wǎng)站建設(shè)總結(jié)和分享8個相關(guān)技巧，希望對網(wǎng)站品牌建設(shè)、網(wǎng)站品牌標(biāo)志設(shè)計等相關(guān)從業(yè)人員有所幫助。
In everyday life, we will find more and more application site, it is a product of the modern economy, it carries the flag intangible assets, it conveys a comprehensive enterprise information and corporate culture. Website or corporate brand image transfer process, is the most widely used, the highest frequency, the most critical element, now as a major part of the enterprise CIS strategy. Some people might ask, how to design and create an excellent site logo design it, Jinan construction sites and distributes eight relevant skills, hope the site brand building, brand identity, website design and other related professionals help.
1簡潔才是美
1 Simple is beautiful
有幾十項相關(guān)設(shè)計的科學(xué)研究表明，簡潔的標(biāo)志更容易讓人印象深刻。企業(yè)的標(biāo)志或商標(biāo)讓人看了一眼就馬上能夠記住，這才是為公司的品牌形象傳播的首要目的。因此，我們可以把企業(yè)的核心價值觀，精琢細(xì)磨成兩個或三個關(guān)鍵詞語，然后使用這些關(guān)鍵詞語作為標(biāo)志設(shè)計內(nèi)涵的的基礎(chǔ)，在簡潔是美的原則上去設(shè)計標(biāo)志。
There are dozens of scientific studies related design, simple logo is easier impressive. Corporate logo or trademark as soon as people looked at can remember, this is the primary purpose for the company's brand image transmission. Therefore, we can put the core values, fine cut finely into two or three key words, and then use those key words as the meaning of the logo design are based in the United States and the principle of simplicity is up design logo.
2 盡量不用文字變形
2 do not try your text
讓看到標(biāo)志的人產(chǎn)生共鳴是很關(guān)鍵的一點。能夠在最短時間內(nèi)獲得觀者的認(rèn)可，不僅僅要依賴于簡潔。運用文字變形來做標(biāo)志，雖然很容易讓人記住名稱，但往往失去了標(biāo)志的最根本的意義，文字變形很難能表現(xiàn)企業(yè)的內(nèi)涵以及核心價值觀。
Let people see signs resonate very crucial point. In the shortest time possible to get the viewer's recognition, not only to rely on the simple. It marked out by word deformation, although it is easy to remember the name, but often lose the most fundamental sense logo, text difficult to deform can show business meaning and core values.
3對尺寸和比例要仔細(xì)衡量
3 pairs of dimensions and proportions to be weighed carefully
這不是您的標(biāo)志有多大的問題，而是綜合考慮衡量各種場合使用標(biāo)志時的尺寸和大小的問題。要考慮到標(biāo)志內(nèi)元素構(gòu)成的比例和尺寸。如果你的標(biāo)志設(shè)計的比例和尺寸不當(dāng)，某些場合縮小使用時，它的重要構(gòu)成部分和核心表達(dá)元素，將會難以識別。同樣，放大印刷時，不重要的修飾部分有可能會占據(jù)主導(dǎo)地位，搶去了主體。所以，要仔細(xì)衡量您的標(biāo)志設(shè)計中各元素和總體的綜合尺寸與比例。
This is not your logo have much problem, but considering the issue on various occasions to measure the size and use the flag size. Taking into account the scale and size of the marks elements. If your logo design and the proportion of inappropriate size, reduced use some occasions when it's important expression of core elements and components, will be difficult to identify. Similarly, when large-size printing, unimportant modifications may be part of a dominant position, and took the body. Therefore, we must carefully weigh the comprehensive size and proportion of your logo design elements and overall.
4要考慮各種場合的表現(xiàn)
4 to consider the performance of a variety of occasions
一個標(biāo)志不單純是一個圖形，我們要考慮到各種場合的表現(xiàn)效果。標(biāo)志在許多環(huán)境中存在多種格式：從移動設(shè)備到廣告牌，從名片到車體，從紙媒廣告到視頻媒體，從網(wǎng)頁瀏覽到印刷，您的標(biāo)志需要跨越幾十個不同的媒介來表現(xiàn)。在RGB和CMYK模式，屏幕顯示和印刷上也都有區(qū)別。所以要綜合考慮顏色、大小等等相關(guān)影響因素，盡量保持標(biāo)志在不同的媒介中表現(xiàn)效果一致。
A flag is not simply a graphic, we have to take into account the effect of the performance of a variety of occasions. Flag is present in many environments a variety of formats: from mobile devices to the billboards, from business cards to the body, from the print media ads to video media, from print to web browsing, your logo needs across dozens of different media to express. RGB and CMYK mode, the screen display and printing also have differences. Therefore, relevant factors to consider color, size, etc., try to keep the hallmark of consistent results in different media.
5 一定要考慮客戶群體
5 must consider customer groups
先問問自己，你的客戶群體是哪一部分人。許多顏色有不同的潛意識和文化意義，因此，要事先統(tǒng)籌規(guī)劃然后再決定標(biāo)志的顏色和構(gòu)成。例如，一個童裝品牌的標(biāo)志不可能是整體劃一中規(guī)中矩，一個律師事務(wù)所的標(biāo)志不可能是卡通活潑。
Ask yourself, what is your customer base of people. There are many different colors and cultural significance of the subconscious, therefore, to overall planning in advance and then decide the color and composition of the logo. For example, a children's clothing brand's logo can not be a uniform whole quite satisfactory, sign a law firm can not be lively cartoon.
6不能使用太多顏色
6 You can not use too many colors
要保持您的所使用的顏色數(shù)量，超過4種顏色后就會顯得雜亂，而且每增加一種色彩，就意味著引入了一個新的信息。
To keep the number of colors you use, it will look messy after more than four kinds of colors, and each additional one color, it means the introduction of a new information.
7忘記流行趨勢
7 forget fashion trends
流行趨勢固然重要，但不應(yīng)該以此定義您的標(biāo)志。如果您的標(biāo)志很符合當(dāng)時的流行元素以及流行趨勢，那么它也將會很快和流行趨勢一樣被淘汰，成為不流行的元素或者難以讓人印象深刻。所有的快餐店品牌看起來好像都是相同的，那么讓人馬上記住或者區(qū)分起來就很難。
Trends are important, but should not be defined as your logo. If your logo is in line with the then popular elements and fashion trends, then it will soon be eliminated and the same trend has become unpopular or difficult elements impressive. All brand looks like a snack bar are the same, then people immediately remember or it is difficult to distinguish.
8 與眾不同就是金科玉律
8 difference is the golden rule
有一個簡單性和獨特性，才可以更快的被識別和傳達(dá)。要避免和其他標(biāo)志風(fēng)格雷同才會更令人難忘。
There is a simple and unique, it can more quickly be identified and communicated. To avoid other signs similar style will be more memorable.
濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司是一家專業(yè)從事互聯(lián)網(wǎng)技術(shù)開發(fā)和網(wǎng)站應(yīng)用服務(wù)的高科技公司,主要業(yè)務(wù)濟(jì)南網(wǎng)站建設(shè)、濟(jì)南網(wǎng)站優(yōu)化、濟(jì)南網(wǎng)絡(luò)推廣、濟(jì)南微信營銷、濟(jì)南微網(wǎng)建設(shè)、濟(jì)南400電話、濟(jì)南企業(yè)彩鈴、濟(jì)南掛機短信，致力于為企業(yè)提供全面、豐富的網(wǎng)絡(luò)解決方案。濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司致力于推進(jìn)中國企業(yè)信 息化和電子商務(wù)的發(fā)展進(jìn)程，不遺余力的幫助企業(yè)加快電子商務(wù)的步伐，專注于中國企業(yè)的信息化建設(shè)，多方位提高企業(yè)的核心競爭力，正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來咨詢合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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