對任何網(wǎng)站而言，SEO（搜索引擎優(yōu)化）都是非常關(guān)鍵的一個方面。但是，就電商市場來看，很多人都忽略了這點。調(diào)查顯示，44%的網(wǎng)絡(luò)訂單都是由在線搜索產(chǎn)生的。這意味著幾乎一半的訂單都取決于搜索結(jié)果。
For the purposes of any website, SEO (search engine optimization) is a crucial aspect. However, the electricity supplier market, many people have overlooked this point. Survey showed that 44 percent of online orders are generated by the online search. This means that almost half of all orders depending on the search results.
盡管這樣，很多企業(yè)在創(chuàng)建電商平臺的時候都不了解SEO功能的必要性，僅提供最基礎(chǔ)的SEO功能。
Despite this, many companies create electronic business platform when not understand the need for SEO capabilities, only the most basic SEO functionality.
為什么SEO對電商平臺很重要？
Why SEO is important for electronic business platform?
舉個家居裝飾用品的例子來說。有一款產(chǎn)品是復(fù)古吊燈，假如賣家將60年代復(fù)古吊燈命名為“孔雀”。由于電商平臺的局限性，某一產(chǎn)品名稱可能自動變成產(chǎn)品頁面標(biāo)題、網(wǎng)址名稱、甚至站點導(dǎo)航中的產(chǎn)品名字。
For home furnishings for example. There is a product vintage chandelier, if the seller will 60s retro chandelier named "Peacock." Because of the limitations of electronic business platform, a product name may automatically change to the product page title, URL, name, site navigation and even the product name.
很多消費者并不會搜索詞組“孔雀吊燈”，相反可能搜索“60年代復(fù)古吊燈”。很多企業(yè)在電商市場投入大量時間和金錢后就會意識到這個問題。當(dāng)涉及到產(chǎn)品曝光度時，SEO是個非常重要的方面，忽略了它會嚴(yán)重影響到業(yè)務(wù)的開展。
Many consumers do not search for the phrase "Peacock chandelier", on the contrary may search for "60s retro chandelier." We are aware of the problem after many companies in the electricity business market investment of time and money. When it comes to product exposure, SEO is a very important aspect, ignoring it will seriously affect the conduct of business.
下面，是各大電商平臺高度重視的SEO排名因素清單。想要選擇正確的電商平臺，必須要考慮這些功能。
Below is a list of factors SEO rankings in major electronic business platform highly valued. Want to choose the right business platform, these functions must be considered.
1、導(dǎo)航鏈接
1, navigation links
這是以文本的形式顯示網(wǎng)站導(dǎo)航菜單中的產(chǎn)品和分類。大部分電商平臺都是根據(jù)產(chǎn)品名稱自動生成文本。為了優(yōu)化店鋪的搜索引擎，最好保持導(dǎo)航鏈接獨立控制。
This text is displayed in the form of site navigation menu and product classification. Most electronic business platform are automatically generated text based on product name. In order to optimize search engine shop, best to keep navigation links independently controlled.
2、頁面標(biāo)題
2, page title
目前為止，產(chǎn)品頁面最重要的就是標(biāo)題這一塊。建議取一個關(guān)聯(lián)性較強的頁面標(biāo)題；最好包含一個關(guān)鍵搜索詞。但是，有些電商平臺會根據(jù)產(chǎn)品名稱和產(chǎn)品類別自動生成頁面標(biāo)題。
So far, the most important product page is the title of this piece. It recommended to take a strong correlation page title; preferably comprises a key word search. However, some electronic business platform will automatically generate the page title based on the product name and product category.
3、頁面網(wǎng)址
3, page URL
頁面網(wǎng)址就是頁面所在的位置，展示在瀏覽器地址欄中。網(wǎng)址優(yōu)化（規(guī)范化），可以大大提高頁面的排名。但是，大部分電商平臺并沒有花費太多精力來設(shè)計網(wǎng)址，基本都是靠產(chǎn)品名稱和類別自動生成頁面網(wǎng)址。要想進(jìn)行頁面網(wǎng)址優(yōu)化，必須保持對其的獨立控制。
Location is the URL of the page where the page, displayed in the browser address bar. Website optimization (standardization), can greatly improve the page rankings. However, most electronic business platform did not take too much effort to design the site, basically relying on the product name and category automatically generated page URLs. To optimize the site for page, must remain independent control over them.
4、元標(biāo)簽描述
4, description meta tags
元標(biāo)簽的主要目的是在搜索列表中提供網(wǎng)頁內(nèi)容的概述。它對搜索訪客是否點擊鏈接有非常大的影響。大多數(shù)電商平臺都是直接使用頁面描述，沒有提供獨立控制元標(biāo)簽功能。一個有效的元標(biāo)簽描述應(yīng)該區(qū)別于產(chǎn)品頁面描述。你需要為元標(biāo)簽添加搜索關(guān)鍵詞和獨特描述。
The main purpose is to provide a meta tag in the page's content search list overview. It searches whether visitors click on the link have a very big impact. Most electronic business platform is used directly page description, meta tags do not provide independent control functions. An effective meta tag description should be different from the product description page. You need to add search keywords and unique description for meta tags.
5、圖像Alt標(biāo)簽
5, image Alt tag
Alt標(biāo)簽就是網(wǎng)站上圖片的文字提示，為用戶由于某些原因無法查看圖像時提供了備選的信息。它直接影響到產(chǎn)品圖像在谷歌圖片搜索中的排名。很多情況下，一些電商平臺都沒有更改Alt屬性的選項，或者直接沒有提供添加Alt標(biāo)簽的功能。
Alt tag is the picture on the website text prompts to provide users with an alternative information due to some reason can not view the image. It directly affects the product image ranking in Google Image Search. In many cases, some of the electronic business platform have not changed Alt attributes option does not provide directly or add Alt tags function.
6、Canonical標(biāo)簽
6, Canonical tag
大部分電商網(wǎng)店都遇到相似的窘境——不同的頁面，相似的產(chǎn)品內(nèi)容。比如，一個綠色中性襯衫，被分別放在網(wǎng)站的男士、女士和品牌板塊。
Most electricity suppliers are experiencing a similar dilemma shop - different pages, like product content. For example, a neutral green shirt, men were placed by the site, and Ms. brand plate.
搜索引擎會把這些網(wǎng)址當(dāng)作具有重復(fù)內(nèi)容的獨立頁面，反而嚴(yán)重傷害到頁面排名。使用Canonical標(biāo)簽可以解決這個問題，搜索引擎會只收錄 canonical 標(biāo)簽指定的這個網(wǎng)址，從而提高網(wǎng)頁權(quán)重并規(guī)范頁面。
These URLs are search engines as a separate page will have duplicate content, but serious injury to the page rankings. Use Canonical tags can solve this problem, the search engine will only include canonical tag specifies the URL to improve web weights and specification pages.
7、集成博客平臺
7, the integrated blog platform
網(wǎng)店都想提高訪客量，最好的方式就是寫博客。通過博客分享吸引人的產(chǎn)品內(nèi)容，有助于將訪客轉(zhuǎn)化成顧客。但是，很少有電商平臺提供綜合博客平臺功能。
Shop wants to increase the number of visitors, the best way is to write a blog. By sharing blog compelling product content, helps visitors converted to customers. However, few business platform to provide integrated blog platform capabilities.
8、社交分享按鈕
8, social sharing buttons
當(dāng)今網(wǎng)絡(luò)動態(tài)發(fā)展中，社交媒體在溝通電商和消費者方面發(fā)揮著非常大的作用。電商企業(yè)需要采用大量社交平臺營銷策略，來吸引新顧客。你選擇的電商平臺必須具備最基礎(chǔ)的分享功能，這樣客戶可以很簡單地把網(wǎng)址分享給其他人，從而帶來大量訪客。同樣，提供社交分享功能，還可以提升曝光度，將網(wǎng)站推向更多潛在客戶。
Dynamic development in today's networks, social media plays a very big role in the communication aspects of electricity and consumers. Commercial enterprises need to adopt a large number of social platform marketing strategies to attract new customers. Your choice of electricity supplier platform must have the most basic sharing feature, so that customers can simply share the link with others, leading to a large number of visitors. Similarly, to provide social sharing features, but also can enhance the exposure, the more potential customers to the site.
結(jié)論
in conclusion
為網(wǎng)店選擇什么電商平臺，需要認(rèn)真考慮。當(dāng)你非常依賴電商平臺規(guī)范化和高級功能的同時，必須考慮到以上8個因素。高級功能能夠幫你把訪客轉(zhuǎn)化成顧客，但SEO是為網(wǎng)站帶來訪客的關(guān)鍵因素。
Shop choose what electricity provider platform, need to be carefully considered. When you are very dependent on the standardization of electronic business platform and advanced functionality at the same time, we must take into account the above eight factors. Advanced features can help you put the visitors converted to customers, but SEO is a key factor in bringing visitors to your site.
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