在網(wǎng)絡(luò)營銷中，網(wǎng)站成交率是網(wǎng)站銷售能力的重中之重，不然，就算我們千方百計(jì)引來了再多的流量，也不能促成成交。網(wǎng)站流量不錯(cuò)，但是“全是詢盤，沒有訂單，看熱鬧的多，掏腰包的少”，困擾著很多老板！網(wǎng)站設(shè)計(jì)的好壞決定了網(wǎng)站在搜索引擎中的排名，也決定了網(wǎng)站的跳出率，我們都知道，網(wǎng)站跳出率的高低與網(wǎng)絡(luò)營銷的效益是直接掛鉤的，所以說網(wǎng)站設(shè)計(jì)決定了網(wǎng)絡(luò)營銷的生死一點(diǎn)也不為過。
In network marketing, web site sales turnover rate is the most important capability, otherwise, even if we do everything possible to attract more of the traffic, not facilitate transactions. Website traffic is good, but the "full inquiry, no orders, watch much less pocket", plagued by many bosses! Website Design determines whether the site's ranking in search engines, but also determines the bounce rate for your site, we know that the level and effectiveness of network marketing website bounce rate is directly linked, so that the site design determines the network marketing life and death is not an exaggeration.
高端營銷型網(wǎng)站建設(shè)首先要做的是網(wǎng)站設(shè)計(jì)和網(wǎng)頁內(nèi)容設(shè)計(jì)，為了網(wǎng)頁內(nèi)容符合seo搜索引擎優(yōu)化的規(guī)則，并且對(duì)用戶有用的信息，這都是很重要的，那么應(yīng)該如何設(shè)計(jì)網(wǎng)頁、如何撰寫對(duì)搜索引擎友好的網(wǎng)頁內(nèi)容呢？下面同大家分享一下這個(gè)話題。
High-end marketing website building first thing to do is to design web site design and content, in order to comply with web content seo search engine optimization rules, and useful information to users, this is very important, then how to design web pages, how to write search engine friendly web content? Here to share with you on this topic.
1、每個(gè)網(wǎng)頁上的鏈接數(shù)量不要太多，要確保每個(gè)網(wǎng)頁上的鏈接不要過多，過多容易分散網(wǎng)頁的權(quán)重，在鏈接的數(shù)量問題上，不要過分的追求數(shù)量，一切以自然為網(wǎng)站推廣原則，不可出現(xiàn)堆砌現(xiàn)象。
1, the number of links on each page and not too much, you want to make sure that every link on the page do too much, too easily fragmented ownership page weight, the number of questions on the links, not excessive pursuit of the number, nature-all website promotion principles, can not appear the phenomenon of piling up.
2、為用戶提供包含重網(wǎng)站重要頁面鏈接的sitemap文件。要確保網(wǎng)站推廣有站點(diǎn)地圖文件，它包含xml格式與html格式兩種地圖文件，在創(chuàng)建xml格式的地圖文件時(shí)，要注意每個(gè)地圖文件里邊的鏈接不要超過五萬條，如果鏈接比較多，可以創(chuàng)建多個(gè)sitemap文件，創(chuàng)建完sitemap文件后，可以向搜索引擎提交，例如可以在百度站長平臺(tái)或者谷歌管理員工具進(jìn)行提交。
2, to provide users sitemap file contains important site links to important pages. To ensure site promotion site map file that contains the xml format and html format two map files, xml format when creating a map file, pay attention to each link map file inside not more than fifty thousand, if the link more, after you can create multiple sitemap file, you create the sitemap file, you can submit to search engines, for example, may be submitted in Baidu webmaster platform or Google Webmaster tools.
3、網(wǎng)頁的URL盡量使用靜態(tài)的，使用動(dòng)態(tài)的URL時(shí)，參數(shù)應(yīng)該盡量減少雖然搜索引擎可以正常的抓取靜態(tài)與動(dòng)態(tài)的URL，可是靜態(tài)URL還是有一定的優(yōu)勢(shì)，當(dāng)不得不使用動(dòng)態(tài)URL時(shí)，URL要盡量簡短、具有描述性，里邊包含的參數(shù)不要過多。
3, URL of the page to make use of static, when using dynamic URL, parameters should be minimized although search engines can crawl normal static and dynamic URL, but still static URL has some advantages, when forced to use a dynamic URL when , URL should be brief, descriptive parameters contained inside not too much.
4、網(wǎng)站應(yīng)實(shí)用且信息豐富，網(wǎng)頁文字應(yīng)清晰、準(zhǔn)確地表述要傳達(dá)的內(nèi)容，搜索引擎越來越重視網(wǎng)頁的網(wǎng)站推廣內(nèi)容了，能夠提供豐富、實(shí)用內(nèi)容的網(wǎng)站，越來越受到網(wǎng)絡(luò)營銷搜索引擎的青萊，在網(wǎng)頁中中可以采取圖文并茂的方式來豐富網(wǎng)頁內(nèi)容。
4, useful, information-rich site, and write pages that clearly and accurately describe your content, search engine site promotion increasing emphasis on content pages, and be able to provide rich and useful content of the website, more and more Internet Marketing Search engine green Levin, can be taken in the page illustrated the way to enrich the content of the page.
5、要考慮到用戶會(huì)使用哪些字詞來查找您的網(wǎng)頁，確保網(wǎng)站上確實(shí)包含了這些文字，在撰寫網(wǎng)頁內(nèi)容的時(shí)候，應(yīng)該多從網(wǎng)站用戶的角度來寫，多想想用戶會(huì)使用什么樣的語言，盡量的迎合用戶的需要，而且可以建立一個(gè)關(guān)鍵詞詞庫，按照關(guān)鍵詞詞庫里邊的網(wǎng)站推廣內(nèi)容來組織網(wǎng)頁內(nèi)容，確保每個(gè)網(wǎng)頁上都有用戶所要使用的潛在搜索詞。
5, taking into account the words users would type to find your pages, make sure that your site actually includes those words in writing web content, it should more from the site user's perspective to write, think more of what users will use kind of language, as much as possible to meet the needs of users, and can create a keyword dictionary, thesaurus according to key words inside the content of website promotion to organize web content, make sure that each page has a potential search terms the user to use.
濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司是一家專業(yè)從事互聯(lián)網(wǎng)技術(shù)開發(fā)和網(wǎng)站應(yīng)用服務(wù)的高科技公司,主要業(yè)務(wù)濟(jì)南網(wǎng)站建設(shè)、濟(jì)南網(wǎng)站優(yōu)化、濟(jì)南網(wǎng)絡(luò)推廣、濟(jì)南微信營銷、濟(jì)南微網(wǎng)建設(shè)、濟(jì)南400電話、濟(jì)南企業(yè)彩鈴、濟(jì)南掛機(jī)短信，致力于為企業(yè)提供全面、豐富的網(wǎng)絡(luò)解決方案。濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司致力于推進(jìn)中國企業(yè)信 息化和電子商務(wù)的發(fā)展進(jìn)程，不遺余力的幫助企業(yè)加快電子商務(wù)的步伐，專注于中國企業(yè)的信息化建設(shè)，多方位提高企業(yè)的核心競爭力，正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來咨詢合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization,web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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